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Marketing Your Real Estate Business In A Tough Climate
Written by:Article Overview: Times are tough in the real estate business. The recession and lack of mortgage loans is a problem. So how can you ramp up your marketing?
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Marketing Your Real Estate Business In A Tough Climate
Times are tough in the real estate business. The recession and lack of mortgage loans is a
problem. So how can you ramp up your
marketing?
Well the answer is to think out of the box and start solving
some of your potential customer’s problems.
It’s a buyers’ market so that’s what you have to find.
Let’s start by solving some problems. Contact all your mortgage contents – and they
must be having problems as well. Work
together to see if you can find a source of funds. Work out what level of borrower they want and
set out to find them. There is money out
there.
You may also have people who have money to buy – so you need
to find them. We’ve all heard of
postcards, direct mail etc. so I am not going to rehash those old ideas. Here’s some new ones.
·
Concentrate on “out of towners” who have more
problems in finding a real estate agent.
Choose an area that regularly move into your area. If you work in Florida, New York or
California you can also look abroad. Advertise in their local magazines and
newspapers. Direct your web site ads to
their areas. Offer an ebook with
information on your area as well.
·
Set up an autoresponder with a list of
emails/ezines that provides details on your area, information on how to move
house/ how to stage your existing house for sale etc. In this way you have a group of people who
will get to know you and trust you with finding a house. Market to these
people.
·
Work with your mortgage broker (the one who has
funds) to find great quality buyers. Qualify
your buyers before you work with them and be strict – the world has changed. Seminars on the possibility of buying houses
at knock down rates is a good title.
Charge for the seminar or qualify your attendees, so you get serious
lookers only.
·
Find a great house – a really outstanding one,
stage it and then market it like crazy.
·
Set up some great PR, newspapers and radios are
looking for some fresh ideas on the
housing problems. Find a unique story
and contact the press with it. Set out a
press release on the likes of PRWeb. A
feel good story would be great.
Think out of the box and good luck – the world will change
soon.
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Related Forum Posts
Re: No money Down real estate Webinar
- I wish I could attend. I want to learn more about Real Estate investing although I have to have other priorities at the moment. Can you keep me updated about the next one though?
illegal signs
- I've heard of this type of Marketing done a lot in the Real Estate Investment world.
Typically the posters are put up on a Saturday evening in high traffic areas with the intention to get exposure from Saturday right through Monday morning when the city workers then take it down.
I know there are fines involved but not sure how much.
I also know typically the neighborhood gets into action and the RE investors typically get more calls from angry neighborhoods than actual leads to buy homes at a discount. It's a cost of doing business for them.
Re: Hi
- Thanks guys! I have been helping Real Estate and Mortgage professionals generate leads from the Internet for 5 years now!. I'd be glad to exchange some ideas. Have a great day=)
Re: Hi All,
- Welcome Aaron!!
what type of Real Estate investing do you specialize in?
in Toronto I am involved in purchasing properties at wholesale prices prior to the owners going into Foreclosure.
Re: Invest in Real Estate or Stocks?
- You can consider investing in Real Estate Investment Trusts (REITs). Buy and sell shares like stocks so they are easy to buy and sell, diversify and management is included.
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