Putting Your Books, Training Material And Transcripts On DVD
When eBay stopped selling ebooks on it’s site that caused problems for a lot of entrepreneurs who used to sell their information and articles as ebooks, easily downloaded from their web sites. There is a solution to getting your books, training material and transcript out to your customers. Put them on a CD or DVD.
It sounds very complex doesn’t it and a little frightening – but actually it is a lot easier than many people think to produce professional DVD’s. Here’s how.
First of all find your material. If you have ebooks hanging around fine. If not look for a niche subject to write about. Have a look around the forums and this site and see what questions people are asking. There are too many internet marketing etc ebooks and DVD's around. You should be aiming for about 20 – 45 pages for an ebook. They take some time to write but once you have the knack of doing it – they become much easier. You need to save them in PDF format to protect your information from being easily copied.
If you have training material then the latest version of MsPowerPoint has some wonderful features that allow you to save your training course in easy to use formats. You can also add vocals. If you use MsWord or similar for your course notes these should be in PDF format as well. Some PDF programmes also allow the reader to have the document read to them – a great asset you should take advantage of.
If you have recorded interviews etc you should save them in MP3 format so they are easy to use in MP3 players and on a computer.
You can also purchase or download software that allows you to give an onscreen presentation on a subject. This can also be saved in Flash format.
Remember to be professional in your presentation and make sure that it has some good information in it. People buying DVD’s or CD’s expect good quality and the information that they were promised.
Now find yourself a good publisher for the item. Sticking on labels or writing on the DVD/CD looks appalling. You should look at the Print On Demand Sites (POD) such as Lulu and Kunaki to produce your DVD/CD – you will find it remarkably cheap to do so. You also benefit from professionally printed labels and cases. You can then produce a leaflet or book to accompany it if you wish. There are some dispatching software packages that link your PayPal payment to Kunaki so that you can make your fulfilment almost automatic.
Now promote it well. Many POD companies will do this for you. You can now sell your DVD/CD on eBay and you should also consider becoming a merchant on Amazon for some of your products. Good luck.
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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