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Up Sell you way to a Better Turnover

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Article Overview: Up selling - selling a more expensive but better item than the customer first wanted. Simply show the customer a widget that's better, bigger, or faster than the one they was considering -- but with some special consideration such as a substantial discount, more favorable payment terms, extra options, or accessories.

Up Sell you way to a Better Turnover

If you become known as a business that delivers incredible values, you can't lose. Remember, people can't resist a bargain. Offer to sell the higher-priced model with a larger discount than the moderately priced one. Everybody wins here. The customer gets a much better value, and you get a bigger sale.

You're taking a smaller percentage of profit on the higher sale, but you're probably making more actual dollars. Plus, the customer is usually thrilled with the great deal. As you get a lot of business from word of mouth – this is a great way of getting even more sales.

That's where the magic comes in. Make certain the customer is happy. Don't try to sell the customer something that's way out of their price range. They'll end up resenting you for it. Don't get greedy! If you get greedy and try to "bleed" your customers, you'll end up losing big in the long run. Just show them something that is slightly better that what they looked at first of all – don’t pressure of hard sell. Let your offer speak for itself.

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Article Tags: bargain offer, magic, word of mouth



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Re: When do entrepreneurs retire, if ever? - Why would you ever retire when you love what you are doing? Sell the business and start another one maybe - but retire - NEVER! You should all read, The 4 Hour Work Week - By Timothy Ferris. He talks about building your business so that you can take mini 'retirement's throughout your life, instead of saving it all up for when you are old. Great concept - what do you think??
how much for a franchise fee? - Dear Colleague There is no easy answer to this question. Things to consider: [list=] The sizeof the Franchise Clent base Expected Turnover Intellectual Property costs (recoup) Number of Franchises Number of employees Original Set up costs Franchise admin costs An example: A franchise that I was involved in setting was to a simple "lawn mowing/home repair" franchise. The Franchise included national/local advertising - preparation of client lists - general admin - central accounting etc The Franchise involved 300-500 clients - and an annual turnover of about $300,000 . The annual franchise fee was $30,000. Hope that this gives you some idea Take care Ian[/list]
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