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What Is A Media Kit And Why Do You Need One?

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Article Overview: You know you should have one but you are not sure what is included in a Media Kit and why you should have one any way?

What Is A Media Kit And Why Do You Need One?

You know you should have one but you are not sure what is included in a Media Kit and why you should have one any way?

Well a Media Kit is a pack/folder/DVD that is made available to members of the press fraternity who are following up on a publishing opportunity or have heard about your company and want to see if there is a story there! Journalists are short of time and are always working to tight deadlines so give them so you want to help them as much as possible. A published story is great free advertising and you obviously want them to show off your company and product in the best possible way.

A Media Kit is either handed out by your communications department or downloaded from your web site. In its simplest format it is a pdf document at it’ more complex it is an all singing, all dancing DVD complete with MsPowerPoint presentations.

Your Media Kit contains information in the following three sections:

Contact details
You want them to be able to contact the right person as easily and quickly as possible.
• Contact details of your press office.
• Registered and Head office address.
• Business cards.

Company information
Think of it as a snapshot of your business.
• Business briefings.
• The demographics and numbers of your purchasers.
• An overview of your last published accounts.
• Profiles or short bios of your key executives.
• Your company’s

Details to encourage publication
Give them some ideas as what to write. Make it as easy as possible for them.
• Some recent interesting things about your company.
• Recent press releases.
• Details of your business that can put in any articles about the company.
• Current projects.
• Recent news about your company including.
• Recent product releases.
• Products due for release.
• Any samples of products.
• Any high quality photos that would be appropriate – e.g. products or executives.
• Testimonials.

Ensure that everything is available in a quality folder and/or as one easy download. Now make your media kit easy to obtain and let your journalists know about it by preparing a press release.

Good luck!

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Article Tags: address business, bios, business briefings, business business, business cards, communications department, company information, contact details, current projects, demographics, fraternity, great free advertising, head office address, high quality photos, interesting things, journalists, pdf document, recent news, snapshot, tight deadlines



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