Tweet

What’s A Unique Selling Point And Why Should I Have One?

Written by:

Article Overview: You’ve heard about a Unique Selling Point and guess that you want one but you have no idea what it is and why you need one. Often called the U.S.P – it means – “What makes your company, product and services different from all the other companies selling the same thing?

What’s A Unique Selling Point And Why Should I Have One?

You’ve heard about a Unique Selling Point and guess that you want one but you have no idea what it is and why you need one. Often called the U.S.P – it means – “What makes your company, product and services different from all the other companies selling the same thing?

Now obviously in a crowded business environment – be it click or brick – you want your company to not only stand out but be memorable. You USP will do this for you.

So how do I define my USP?

Have a look at you company and a few companies that you believe compete with you. Also look at a couple of companies who are trading as you would wish to trade in the next few years. For products we mean products, goods or services.

So, what product features could you have that would make you different from your competitors?

- Look at what products you sell the most often or most of.

- How do these products differ from each other?

- What benefits do these products provide?

- What better features do you/ you could provide?

- What features do competitor’s products have that yours do not. What features do your products have that are different you’re your competitors?

Make yourself stand out from your competitors and emphasise this in all your fully branded marketing materials and you should not only stand out from others but also look larger, more professional and memorable. What more do you want?

Related Articles
  How To Do Effective Local Marketing & Advertising
  Powerful Relationship Selling
  For Good SEO You Must Go Back To Basics
  Are You In Search of the Unique
  Selling a Bundle of Booze

Article Tags: cambria, compatibility, endif, gb, gte, math, mso, priority, true name, xml, zoom



Related Forum Posts
Re: This is Marketing Warfare! - Hey GT, I guess this was from a while back, and it'll test your memory a bit but could you possibly elaborate on Unique Selling Proposition? Can you give us some examples of good USPs?
Re: Readers, Money or SEO? Which comes first? - [quote="WebBizIdeas.com":35az7o03]Hi Chris, Do you have any great PR strategies to share? [/quote:35az7o03] Be different. Its hard to promote anything that doesn't have strong Unique Selling Points. Read 'Purple Cow' by Seth Godin for inspiration and why good PR and promotion starts with a great product. As a publisher, our content is a significant part of our product lineup. Following that you need to reach out and network with influencers. I've managed to get mainstream press coverage a few times in the past, but I'm certainly not an expert on this though and I'm always learning.
Re: Hello from a San Diego-based marketer - Welcome Aaron! Whats the next stage for your business? Ben
Re: New, young entrepreneur - Congrats H20ismyLife! Do you have a website so we can see any of your work? Whats the next step for you?
Re: New Homepage Layout! - Thanks for the feedback GT - I'm glad you enjoy the new layout! Point taken on the Forums Hot Topics - we'll see how it develops. Right now it shows topics that have over 1,000 views on them and it's sorted by the most recent at the top.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

You Have A Website What Now

Selling with Humor (and a Sorry Butt)

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.