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Writing A Tender In A Recession
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Article Overview: When writing a tender during a recession, you will find that price and what you are prepared to offer at a rock bottom price will be key to you winning a tender. So how do you get your price as low as possible, whilst still making a profit and just as important, keeping your customer happy?
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Writing A Tender In A Recession
When writing a tender during a recession, you will find that
price and what you are prepared to offer at a rock bottom price will be key to
you winning a tender. So how do you get your price as low as possible, whilst
still making a profit and just as important, keeping your customer happy?
First of all check what percentage of the tender evaluation
you will earn for the price. If it is
less than 40% you need to concentrate on what you will be providing within the
bid. Remember, that in a recession, money is tight and cash flow even tighter
and hence the company will always look at the price at the same time, however
many evaluation points they will award.
All the way through your tender you should be concentrating
on the benefits that you will be bringing to the new company, how it will
expand their business and how you will teach their staff as you work with them.
In a recessionary time the following points are particularly
important:
·
The company will have cash flow at the forefront
of their mind, so set up your payment requests to meet this need.
·
They will want as much as possible for as little
as possible, now more than ever “bang for bucks” is important.
·
Emphasise how little you will disrupt their
current trading, as you implement the project.
This will keep them happy that they will not lose income and cash flow.
Lastly remember that the recession will not last for ever and
if you are preparing a tender that will last longer that a year, build in some
extras that can be taken at a later date. Show how easy and cost
effective it will be to upgrade and how this will assist an
expanding business.
In summary, ensure that you have priced your
proposal well and indicate what kind of benefits that
working with your company will bring.
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Article Tags: bid writing, recession, tender writing
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Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
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