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Writing Your Article Resource Box so it Makes People Click

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Article Overview: It can be very disheartening to write your articles, publish it and then discover that no one is clicking on your links. So how do you make them click?

Writing Your Article Resource Box so it Makes People Click

It can be very disheartening to write your articles, publish it and then discover that no one is clicking on your links. So how do you make them click?

Well first of all understand what happens to your article. If you are lucky and have written an interesting article on something that people want to know about, other web sites will print it. Hopefully it will also appear on blogs and if you are really lucky, or know your subject it will appear in a ezine or magazine. I have been fortunate enough to appear in a company marketing handout as well as ebooks and even a book. I don’t mind though, because all these outpourings have included my name, my company name and more importantly two of my web sites. Publishing your articles gives you great exposure, links to your web sites and help in your search engine rankings. That in itself is great, but you really still need people to visit your web site and the best way to do this is to get people to click on the links in your resource box. You should not underestimate the importance of these few lines hanging on the end of your article.

Obvious things first – put your name and web site in the resource box. I run a successful article directory site and you will surprised how often people forget to do this. Secondly make sure that your web site is written in the correct format. Some directories don’t make your link clickable unless you use the format http://www.yoursite.com so make sure you read the guidelines on the site.

Now the nitty gritty – even if you have a great article, if there is not a compelling reason to click on the link then people won’t so make your resource box appealing, different and compelling. You can do this is a number of ways:
• Offer an ebook on the subject.
• Offer more information on the subject on your web site.
• Offer an ezine from your site.
• Make your article a teaser and suggest that they visit your site for the full information.
• Use keywords and a short sentence on an interesting part of the article.
• Gently prod your reader to go and find out more about your or get more from you.

Resource boxes should use all the creativity you can give it. You only get a small space for your resource box so you better make the most of it. Try to catch your reader’s attention with resource box content that can make them take a second look. Use your reader’s power of imagination. With the right content, you can make them think and intrigued.

With your articles, build your credibility so that more people are enticed to visit your site and browse what you have to offer and your visitor numbers will increase.

Never underestimate the power of your resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. Be fun and creative but at the same time show that you have a great deal to offer and that you are truthful and know your stuff!

So what would be good content in your resource box? Basically it is, your name, clickable links and some reason to visit your site all wrapped up in some compelling prose, sprinkled with logical keywords.

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Article Tags: article directory, blogs, ebook, ebooks, ezine, link clickable, marketing, search engine rankings



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