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2011 in Review for Mad Marketing TV

Guest post by: Jeff Ogden

Article Overview: Mad Marketing TV – the show which delivers simple, pragmatic marketing information to overworked, under-staffed marketers everywhere and is sponsored by Act-On Software delivered several superb shows in 2011. Jeff Ogden of Find New Customers is the show host.

2011 in Review for Mad Marketing TV

Let's recap the shows of 2011 at year end with guest host Jeff Ogden of Find New Customers

1. Understanding Buyer Personas with Adele Revella of the Buyer Persona Institute
   
   This premier episode of the show introduced the foremost expert in buyer personas, Adele Revella. As it was our first time using the Watchitoo platform, it is less than optimal. We plan to re-record this show in early 2012.
2. Mistakes That Threaten Your Buyer Persona Initiative with Adele Revella
   
   Because of the importance of buyer personas, we brought Adele back for another show. This show also premiered our new TV-style format, with camera changes, full screen content and more.
3. Content Marketing - Using Story-Telling to New Customers with Joe Pulizzi of the Content Marketing Institute
   
   The show introduced content marketing expert Joe Pulizzi and explored the important role of content in marketing today.
4. The Social B2B Marketer with Paul Gillin, author of Social Marketing to the Business Customer
   
   This show discussed the important and growing role of social media in marketing with one of the top experts today.
5. Lead Nurturing and Scoring with Steve Gershick of 28Marketing.com
   
   This show discussed the important topics of lead nurturing and scoring with a co-founder of the Sales and Marketing Conference, demandcon. Steve, the Innovative Marketer, is one of the foremost experts in the topic.
6. The Social Marketer with Paul Gillin - the After-Party
   
   This fascinating, interactive conversation between Paul and the show host is a must-see.
7. Lead Nurturing and Scoring with Steve Gershik: After- Party show
   
   This free-wheeling discussion covered the future of B2B marketing with a top expert.

Those seven shows represent a great start for Mad Marketing TV.

But we're excited about 2012! In fact, our 2012 Kick-Off Show premiering on January 12th at noon features Jeffrey Hayzlett, Celebrity CMO and author of best sellers, The Mirror Test and Running the Gauntlet. He was also the keynote speaker at the Aprimo Marketing Summit (click the words to watch the YouTube video) this year too. (I hosted the B2B track at this meeting.)

We have an awesome line up of guests for 2012 - and we'll present dozens of shows next year. We hope you'll tune in.

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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation



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