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3 Reasons Qlikview is killing Microstrategy
| Guest post by: Jeff Ogden |
Article Overview: Microstrategy is a big, established player in business intelligence, but lately a company called Qlikview has been growing much, much faster. Why is this happening?
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Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden |
3 Reasons Qlikview is killing Microstrategy
B2B Demand Generation | Why an upstart is killing the incumbent
Microstrategy is a big and established business intelligence software company with solid products and lots of customers. So why are they deathly afraid of Qlikview?
Here are three reasons:
- Qlikview has no internal challenges.
Microstrategy has an in-house developed CRM, no marketing automation and no content marketing. Qlikview had none of those obstacles. - Qlikview has savvy, aggressive marketing leadership. Microstrategy does not.
Qlikview won the Marketo Revenue Performance Excellence Award for Global Revenue Performance Excellence. They are also expanding globally very quickly.
Most Successful Global RPM Execution: Honors an organization with successful Marketo implementations across multiple countries or regions, as well as unprecedented results within those deployments, including increased revenue, marketing ROI, global alignment and overall business impact. - Qlickview is a modern marketing firm
They are big into social, content marketing, lead nurturing, lead scoring, etc. Microstrategy is doing none of those.
Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation
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About the Author: Jeff Ogden RSS for Jeff's articles - Visit Jeff's website With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help. We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today. Click here to visit Jeff's website   7 Keys to B2B Marketing Succes Definitive Guide Making Quota How to Find New Customers 7 Keys to Lead Nurturing |
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