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3 Reasons You Should Outsource Lead Nurturing and Scoring

Guest post by: Jeff Ogden

Article Overview: One of the top experts in B2B demand generation, Brian Carroll, once said to me “If you look at a company’s website and you are unable to find good buyer-focused lead nurturing content, they are not doing lead nurturing.“

3 Reasons You Should Outsource Lead Nurturing and Scoring

Good point, Brian, and I find a lot of companies in that situation. In fact, Sirius Decisions found very few companies happy with lead nurturing. They said, if memory serves, that fewer than 1 in 5 users of marketing automation software were doing lead nurturing.

To help those struggling, I thought it might be helpful to give you three reasons to contact an outside company to help you implement lead nurturing and scoring:

1. Lead Nurturing and Scoring takes focus and dedication – as well as clear thinking.
   
   Does that sound like you – going from meeting to meeting, bombarded with emails, etc.?
2. The quality of the work directly affects success
   
   The best lead nurturing programs have remarkable content and tell a story. Are you and your team good at creating remarkable content and telling stories?
3. Business outcomes are all that matters
   
   Improving the flow of qualified opportunities to sales and improving revenue results is all that matter. Are your in-house people held to a high standard like this?

Seems clear that companies should look outside to get these projects done quickly, effectively and right. Companies we recommend you consider include Nuspark Marketing, Bluebird Strategies and AcquireB2B. Optionally, Find New Customers offers a Lead Nurturing and Scoring service too.

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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation



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