3 Ways Marketing Made Simple TV Beats Mad Marketing TV

Guest post by: Jeff Ogden
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Making a Marketing Reality Check - By Jeff Ogden

Marketing Made Simple TV beats Mad Marketing TV hands down Mad Marketing TV is the show I hosted for Act-On Software since about Thanksgiving 2011 - tons of great guests on the show. Mad Marketing TV was the brain-child of the former VP of Marketing at Act-On Software, David Applebaum and Jeff Ogden of Find New Customers. David left (He's now VP, Marketing at Sentilla) and the new leadership scaled back the show - from weekly to monthly. We still have great relationships there and wish them all the best. Still, when you have a chance to start over from scratch, you have a chance to implement improvements. Marketing Made Simple TVis our new WEEKLY show and we made three key improvements over Mad Marketing TV that I wish to share:

A Much Better Show Name Marketing is crazy today, but it's not mad. We need to simplify it. That's why Marketing Made Simple TV is a much better name.
A Much Better Show Opening Mad Marketing TV starts with blaring music and graphics. I always found that jarring. Marketing Made Simple TV uses a real person to introduce the show - the Marketing Bytes Maven and show producer, Alison Gilbert. A person is a much friendlier opening. I think.
New Formats and Shows Mad Marketing TV was limited. Only three people could appear on the show. Marketing Made Simple TV has no such limitations, which is why I can schedule a round-table discussion show on Content Marketing with three of the best - Joe Pulizzi, Jim Burns and Doug Kessler.

Interested in becoming a sponsor of the new show? It's syndicated too, so it is vastly more popular than Mad Marketing TV too. If so, visit Sponsorship/Advertising Opportunities on Marketing Made Simple TV. Or email the show Producer, Alison Gilbert at info at marketingbytes.bi

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Making a Marketing Reality Check - By Jeff Ogden

About the Author: Jeff Ogden

RSS for Jeff's articles - Visit Jeff's website
Global leader for General Electric for The Pedowitz Group. Also the host of the B2B marketing show, Marketing Made Simple TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.
Click here to visit Jeff's website.

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