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A Terrible Prospecting Email Example

Guest post by: Jeff Ogden

Article Overview: As we pointed out in this blog article “The Current State of B2B Demand Generation“, most companies still use email as their main lead generation tool. So how well they use email is critical. This example shows how NOT to do it. This is an actual email a business partner received from a multi-billion dollar telephony company. It proves that even really big companies can send terrible emails. The company name and sales rep name has been removed to protect them. (We wish to show an example, not punish them.)

A Terrible Prospecting Email Example

What’s wrong with it?

It’s totally me, me, me. It talks only about the seller’s company, products and features.

Not one word about what problem it solves for the prospect, why the reader might need it, or sharing insights the prospect may need into how technology is evolving.

It is a disaster from a big company that should know better.

From: B, Brian M (Brian)

Sent: Friday, July 01, 2011 10:27 AM

To: Jim Burns

Subject: Brian from AV Phone Systems Hi Jim, I wanted to follow-up on my voice mail to you regardingyour company’s future plans. As your AV Phone Systems Inside Sales Representative I look forward to further conversations around this topic. I’dlike to invite you towatch the following short videos which briefly talk about the benefits that our AV Phone Systems IP Office Solution and Unified Communications solution could bring to yourbusiness. (Link to Video clips of product demo appears here.) Please feel free to contact me with any questions regarding our products and services. I encourage you to look at the otherofferings that we have featured on our website and see how we can help your organization reduce costs, increase productivity and expand efficiency. I look forward to working with you in the future and am available to assist with any other questions that you may have. Regards, Brian Brian M. B| Global Inside Sales Certified Professional Sales Specialist It’s 100% a product shill. The email is about product. The videos are about product. Sorry, but terrible job.

What do you think? We love comments.

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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation



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