Adios Marketo. It was fun!

Guest post by: Jeff Ogden
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Making a Marketing Reality Check - By Jeff Ogden

For almost three years, Find New Customers delivered leads to them. Our white paper, How to Find New Customers, (which they sponsored) delivered a small but steady stream of leads. These were delivered every month and a small check from Marketo came in the mail every month. It wasn't a lot of money, but it was found money, which was nice. Goodbye

Update: Marketo opens the wallet and pays BIG bucks for leads (They're paying $1,000 a lead now. They paid me $65 per lead. Something looks really fishy.)

One day Maria Pergolino called me and said that we're not delivering the volume of leads they need. (Note: I think they could have done vastly more to promote me and the white paper to greatly up the volume of leads, yet despite the brilliant marketers that they are - they never asked for my ideas (despite the fact they are documented in my blog article: How to Turn a Good White Paper into a Great Lead Generation Piece) - or listened when I tried to present them.) Frankly, they did a very poor job of marketing that white paper.

Maria killed the program. The weekly email reports stopped coming.

Then something strange happened for us. Business exploded. I found a world out there - ripe for the taking - new clients, new partners and new opportunities.

The most exciting is our new weekly B2B marketing show, Mad Marketing TV, sponsored by Act-On Software - a young and aggressive Marketo competitor. As the host of the show, I interview top marketing experts every week - some of the most famous marketers on Earth. It's terrific exposure for Act-On and Find New Customers.

My allegiance is now with Act-On Software and their VP of Marketing, David Appelbaum.

Life moves on, allegiances change and new partners emerge. I don't wish ill will on Marketo, but after being dumped my first long-term girlfriend, I find lots of very pretty and smart girls out there - girls I never noticed before.

What do you think? Have you been dumped by a partner? What happened? We love comments and those who share.

Jeff Ogden is the President of the B2B demand generation company, Find New Customers. He was recently named a "Top 50 expert in Sales Lead Management" and he's the host of Mad Marketing TV, sponsored by Act-On Software.

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Free PDF Download
Making a Marketing Reality Check - By Jeff Ogden

About the Author: Jeff Ogden

RSS for Jeff's articles - Visit Jeff's website
Global leader for General Electric for The Pedowitz Group. Also the host of the B2B marketing show, Marketing Made Simple TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.
Click here to visit Jeff's website.

More from Jeff Ogden
How to Find New Customers
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