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Bitch and complain - or pick up the phone?
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| Guest post by: Jeff Ogden |
Article Overview: An incident happened recently and I see a great lesson in it that I want to share with you. Bitch and complain - or pick up the phone?
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Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden |
Bitch and complain - or pick up the phone?
Despite the awards I have won as the President of Find New Customers (Such as a Top 50 Most Influential in Sales Lead Management) and (Top 25 Sales and Marketing Inflencers for 2012), a couple of well-known people bad-mouth me. Severely.
No big deal. As Celebrity CMO Jeffrey Hayzlett (who was a guest on Mad Marketing TV) told me "Don't pay attention to the nay-sayers. Just prove them wrong with your success." Amen, Jeffrey.
We recently redid this blog for 2012 - a top to bottom total redesign. As the Fearless Competitor, we decided that the best image of fearless would be the King of Beasts. So I had a new logo made with a stylized lion head. (Find New Customers logo below)
One day my phone rang. It was the sales expert, Robert Terson. He was upset that I was using the lion symbol, as it's his brand symbol for both his website (sellingfearlessly.com) and upcoming book "Selling Fearlessly." (see lion head below).
I had seen his book and his profile picture, but it never crossed my mind when we considered the change. Bob and I had a nice chat, he explained his concerns, and I agreed to come up with a new symbol. I asked my graphics designer to come up with a new image. He's working on it.
The difference between Bob and the women that bad-mouth me struck me. It's a basic issue of human nature. Some get mad and bitch. A few (like Robert Terson) pick up the phone, talk to the "offender" and solve the problem. The latter works a hell of a lot better.
The moral: If you have an issue with someone, don't just complain. Instead, pick up the phone and call them.
What do you think? We love comments and those who share.
Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation
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About the Author: Jeff Ogden RSS for Jeff's articles - Visit Jeff's website President of the B2B lead generation company Find New Customers. Also the host of the B2B marketing show, Mad Marketing TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers. With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help. We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today. Click here to visit Jeff's website Definitive Guide Making Quota How to Find New Customers 7 Keys to B2B Marketing Succes 7 Keys to Lead Nurturing |
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