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Blog syndication: What's the Measurable Value?

Guest post by: Jeff Ogden

Article Overview: Since this blog is highly syndicated and we were asked for the value of syndication, I asked that question of expert, Tom Pick of KC Associates, who happens to be a good friend of Find New Customers, as he is a top expert in blogging. I asked Tom to help me understand the real value of blog syndication. Here’s his thoughtful reply:

Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden
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Blog syndication: What's the Measurable Value?

B2B Demand Generation | What is the value of blog syndication?

Three reasons for syndicating your blog.
  1. Syndication builds blog traffic

    As I note in this post, in addition to the link/SEO value, syndication drives about 6% of all traffic to my blog: http://webbiquity.com/business-blogging/how-to-get-more-blog-traffic-real-world-data/
  2. It improves search ranking

    Links are crucial to generating search rankings and traffic. While it's impossible to precisely quantify this, in general, links from higher-traffic and high authority sites (e.g. b2bmarketingzone.com, socialmediainformer.com, Technorati) have more SEO value than links from general directories and syndication sites (see http://webbiquity.com/business-blogging/100-blog-directories-and-rss-sites-for-promoting-your-blog/) (though even those links have some value).
  3. It increases your influence.

    Syndication "gets your name out" and positions you as a thought-leader in your industry. What does that do for you? It generates more Twitter followers, blog readers, searches for your specific name or brand, and additional links to your content (which, again, helps with SEO). In terms of generating business results from that increased traffic, see http://webbiquity.com/business-blogging/20-ways-to-generate-roi-from-a-corporate-blog/
Thanks Tom. Those are three outstanding reasons blog syndication works. What do you think? We love comments and those who share.

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

"If more companies listened to (Find New Customers) a lot more would be sold." Dan McDade, Pointclear.

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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation

About the Author: Jeff Ogden
RSS for Jeff's articles - Visit Jeff's website

President of the B2B lead generation company Find New Customers. Also the host of the B2B marketing show, Mad Marketing TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.

Click here to visit Jeff's website Dashed Line

More from Jeff Ogden
7 Keys to Lead Nurturing
7 Keys to B2B Marketing Succes
How to Find New Customers
Definitive Guide Making Quota


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Re: Hello from a San Diego-based marketer Re: Hello from a San Diego-based marketer - Welcome Aaron! Whats the next stage for your business? Ben
Re: New, young entrepreneur Re: New, young entrepreneur - Congrats H20ismyLife! Do you have a website so we can see any of your work? Whats the next step for you?
Re: Best Internet Marketing Strategy Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Alexa Ranking Goals Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
EvanCarmichael.com suggestion EvanCarmichael.com suggestion - Maybe I missed it but I would like to suggest that a Blog be created to support the Forum. The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself. Setting up the Blog and clipping some conversations onto it wouldn't take very long.


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