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Content Marketing Principles and Practices

Guest post by: Jeff Ogden

Article Overview: Jim Burns of Avitage is one of the top content marketing experts in the USA and I love how he thinks. He created a great blog article I wish to share with my readers too. To see Jim’s original article, go to Content Marketing: Principles and Practices.

Content Marketing Principles and Practices

A research briefing on Focus Marketing website call Best Practices in Content Marketing presents summary recommendations, a set of principles really, for conducting content marketing. Executive Summary

"A content marketing strategy involves the creation of content for the purpose of engaging and establishing relationships with current and prospective customers, and subscribes to the belief that delivering high-quality information to prospects at the right stage of the buying cycle drives profitable action. There are several stages of a content marketing strategy each with many elements to consider before moving to the next. In this guide, Focus Experts Ardath Albee, Joe Chernov, Barbra Gago, Doug Kessler, and Stephanie Tilton have suggested their top tips and best practices for each stage of the content marketing cycle."



I highly recommend the briefing, the full roundtable discussion transcript, or the on demand recording of the full program. (I especially like that Focus offers MP3 and transcript versions, and wish more webinar providers would follow suit).

While the principles are quite clear and have been promoted extensively now for years, execution of the associated practices is indeed difficult.

How many of the recommended best practices does your organization execute on with consistency and discipline?

Ardath, Barbra, Joe, Doug and Stephanie are right. Great content, mapped to buyers and processes and delivered to the right person in the right media at the right time is the future of B2B marketing. As a result, if you are looking for lead generation programs in your business, content marketing is critical.

Great content = customers, and vice versa is true too.

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers "Lead Generation Made Simple"

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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation



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