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Do Car Commercials on TV Sell Any Cars?
| Guest post by: Jeff Ogden |
Article Overview: Am I the only one asking this question? Better yet, why do companies continue to throw money away on TV advertising?
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Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden |
Do Car Commercials on TV Sell Any Cars?
After all, there's commercial after commercial on TV touting the latest offer - the newest features - or the sportiness.
They drone on and one endlessly, until they all blend together.
Undoubtedly, car companies are cash cows for TV advertising salespeople.
But do they have any effect on buyers? Or are millions of dollars being wasted?
To
answer that question, we should first look at how do people shop for
cars today. I don't have data, but I certainly know how I do it.
Here's the process I use to shop for a car:
- Check the findings at Consumer Reports. Look at reliability.
- Read articles at Car and Driver (online)
- See what MotorTrend is saying (online)
- Ask questions on Twitter, Linkedin, etc. and ask friends in person.
- Research pricing online
- Go buy a car
IMHO, millions of dollars are being wasted.
What do you think? Have you learned to tune out car ads too?
Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers Find New Customers helps companies dramatically improve revenue results by changing the way they attract and earn trust with prospective customers. He's planning to buy a car soon too.
To learn about Jeff, please click Who is the Fearless Competitor?
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation
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About the Author: Jeff Ogden RSS for Jeff's articles - Visit Jeff's website With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help. We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today. Click here to visit Jeff's website   7 Keys to B2B Marketing Succes Definitive Guide Making Quota How to Find New Customers 7 Keys to Lead Nurturing |
Related Forum Posts
Your advantage over others
- Sell using your USP - unique selling proposition.
Why should people buy from you, instead of your competitors?
Think about it, why are you so great?
It may be a hard question, but finding the answer can multiply the effectiveness of any advertising or marketing activities you undertake.
Can someone explain Search engine optimization to me?
- I've been writing some short, 300-word articles for this one company. They give me the keywords, which is actually a phrase, and I have to write the article with that phrase, as is, twice in the article.
And more often than not, the phrase is ungrammatical and there is no way to put it in a coherent sentence.
For example, Auction Cars Goverment.
How can you put that phrase into a sentence to make it grammatical in any way, shape or form????
And does it matter, anyway. If those three words are in a sentence, what does it matter if they aren't right next to each other????
Re: When do entrepreneurs retire, if ever?
- Why would you ever retire when you love what you are doing?
Sell the business and start another one maybe - but retire - NEVER!
You should all read, The 4 Hour Work Week - By Timothy Ferris. He talks about building your business so that you can take mini 'retirement's throughout your life, instead of saving it all up for when you are old.
Great concept - what do you think??
Re: SES Toronto - Day 1!
- ...oh and even though it's 21 secrets, why do you have
[quote:1gz722fe]Tip #22: Use Your Thank You Page to Sell[/quote:1gz722fe]
on your blog?
Are you holding out on secrets or are you adding your own?
Hope to see you at the next conference!
Re: Run when you can, walk when you have to, crawl if you must;
- Thanks Jason
I was overseas during the Hippie Generation (but i understand according to you, we have not completed that generation) I just don't see the long hair, bare breasted flower children and open drugs as I understand was so prevalent then or I haven't been looking in the right places. OFF THE CHAIN got me?
As to sex and age, I always prefer to see a warning to others, especially minors
A question for you, "With so much FREE sex, videos, pictures, stories as such available on the interest, readily accessible to all - Why does SEX still Sell online?
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