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Giving Credit Where Credit is Due

Guest post by: Jeff Ogden

Article Overview: We wish to make something very, very clear. We also want to set the record straight. And we wish to respond to those who make, in our opinion, wild and false accusations. We will not sit idly by and have people sling drivel. We give credit where credit is due!

Giving Credit Where Credit is Due

If we quote someone or report on a blog article, we link back to the permalink of the article and share the source of the quote. We are always careful to give full credit to the source.

We NEVER use information written by someone else and claim it as our own. And we stick to facts. We write the truth and nothing but the truth.

That said - disagreements sometimes happen and mistakes are made - despite the best of intentions. We're human and we screw up sometimes.

One Big Mistake

I needed a case study for my white paper. In reading an article, I found a good case study on a company I know very, very well. How well?

I've heard this case study over a dozen times. In fact, the person in the case study recorded a podcast and hosted a webinar with me - almost verbatim with the case study I found. Because the case study had been published numerous times, I decided it was in the public domain and hence not original writing. My conclusion: No need to give credit.

Despite my confidence no credit was due for information in the public domain, I should have confirmed this with the original author from which I sourced it. I did not - which was my mistake. And when the author complained, I quickly made the change she requested. I take full responsibility for failing to confirm my assumption.

Since that one mistake, we have continued to network and produce content - ALWAYS giving credit where credit is due.

One Mistake is Not the End of the World

As a result of our honest and trust-worthy approach for a very long time, we have the support of many, many top B2B marketing experts and why you will see guest posts from top marketing experts here over the next few weeks, such as a great guest post by content marketing expert Joe Pulizzi of Junta42 "Developing an Integrated Content Marketing Strategy That Works" yesterday. We thank those great experts for their ongoing support.

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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, find new customers, lead generation companies, sales lead generation



Related Forum Posts
Re: SES Toronto Next Week - In that case, how about the following? Track: Get Me Up to Speed * State of Search Marketing in Canada Track: Practical & Actionable * Beyond Linkbait: Getting Authoritative Online Mentions Track: Advanced * User Search Behavior * Social Media Success * Web 2.0 & Search Engines * Giving Credit Where It’s Due: Which Campaign Sold What?
Building credit - Credit is like reputations, I suppose. Takes a lifetime to build, and only a second to destroy.
Marketing and PR ideas related to a Credit Organization - Hello Everybody! I would be very grateful if you suggested some PR and Marketing ideas for a Credit Organization which target market is poor public who live in village and haven't any access to the internet. Thanx in advance
Offer Credit instead - I'm not sure if ChrisH was referring to this but i'll state it more expicitly .. Charge upfront and offer a refund of double the value back in "Credit" towards your Product or Service you have for sale at the end of the event.
Research & Dev Tax Credit - at No Cost (Canada) - Brian, I have a colleague that can provide you guidance and even assist in maximizing a R&D Tax Credit from the Government of Canada (If you are Canadian). All this at No Cost to You. I know her well and have referred other people to her. She's got plenty of experience in the field. If you're interested (anyone else on this forum too) just send me a PM and I will share her details with you.


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