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Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads

Guest post by: Jeff Ogden

Article Overview: A comprehensive study of Chief Marketing Officers finds their greatest challenge - generating high quality sales leads. “THE VAST MAJORITY OF CMO’S IN THE STUDY INDICATED THAT GENERATING HIGH QUALITY LEADS IS THEIR TOP CHALLENGE. NEARLY TWICE AS MANY RESPONDENTS INDICATED THIS WAS A PERTINENT CHALLENGE OVER ANY OTHER CHALLENGE LISTED.” Source: MarketingSherpa B2B Marketing Benchmark Study, August 2010 of 297 CMOs

Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads

If the lack of quality B2B sales leads is such a massive problem, how should CMOS attach this challenge head-on? Certainly, marketing automation software helps and plays a key role. But if you think buying marketing automation will fix your problem, you're barking up the wrong tree. Software alone does not deliver quality sales leads.

Marketing automation is needed, but it's only a small part of the solution. Marketing software is the engine that powers marketing, but you need fuel and a skilled driver. Or to say it another way, buying marketing automation is like buying a new set of golf clubs - you might shave off a stroke or two, but you won't be great golfer.

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Article Tags: b2b lead generation, lead generation, lead generations, leads generation, marketing lead generation, marketing strategies, sales lead generation



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