Tweet

How to Find New Customers – the classic white paper

Guest post by: Jeff Ogden

Article Overview: How to Find New Customers - the white paper that makes demand generation simple remains a classic. Have you read it? If not, get it today.

How to Find New Customers – the classic white paper

This white paper, sponsored by Marketo, is several years old. However, it remains very, very popular. The Funnelholic wrote "So much is written about B2B demand generation, but this white paper makes it simple." In fact, our ability to distill demand generation to its essence is our tagline "Demand Generation Made Simple."

Related Articles
  Is Six Sigma Still Relevant in a Dynamically Changing World
  Giving up on marketing content far too soon…..
  How to turn a good white paper into a great lead generation piece
  Top 3 Reasons: White Paper Is Not Dead
  The Results Are In | The Home Page Make-Over at Find New Customers is a Huge Hit!
  Everyone has a plan. Some plans are better than others because they contain all or most of the necessary steps and sequence them in an appropriate order. Most plans have gaps where steps should be and the sequence doesn't lend itself to success. One area where we see this occur repeatedly is when companies are about to hire a Sales VP or Director AND
  Setting the Pace for Delivering Outstanding Service
  How to Create a World-Class B2B Demand Generation Program in Your Company
  Adios Marketo. It was fun!
  How to Turn Your New White Paper into a Great Lead Generation Product
  Add Value, Demonstrate Expertise and Grow Your List - All in One
  Add Value, Demonstrate Expertise and Grow Your List
  Unless You Want to Impress Your Boss, Don't Read How to Find New Customers!
  Attracting Potential Buyers
  Latest Sales Recruiting Breakthrough - Download the New White Paper
  New Content Marketing Service from Find New Customers Helps Business Executives Reach Bigger Audience with Their Vision & Ideas
  How to Prosper Despite a Bad Economy | Insights from How to Find New Customers
  Lesson #2: It Takes Passion to Win the Fight
  Insurance Producers - What Business are You In?
  Accolades for How to Find New Customers

Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation compab2b lead generation, demand generation companies, demand generation company, find new customers, find new customersny, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation



Related Forum Posts
How to Do Great Marketing with (Amost) No Money - I've given this presentation to CEOs many times. Now i can share it with you. But I cannot because I do not yet have 20 posts. Jeff Ogden, President Find New Customers
Re: How to Stay Motivated - Staying motivated is definitely hard. Especially when things get overwhelming and there are no immediate results. This is my personal approach. 1) Use a big white dry-erase board / piece of paper. 2) Pen down everything you need to do or in the process of doing. Point forms with dates. No need for excessive details. 3) Schedule a definitive period of time to relax (i.e. for the next hour and a half) 4) Jump back to working starting with number 1 on the white board! The best way is stay motivated to be organized, re-group then jump back in!
Paper business? - I’m interested to set up a paper manufacturing unit. What you feel about prospects of paper manufacturing as a business. Use of paper is increasing; paper is used more now a day even in carry bags and more products
Re: Two Useful Books To Help You Focus On The CLIENT - Hi David, To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience". Tisch's book includes content on "Welcoming Customers", "The New Art of Customization", "The Challenges of Customer Diversity" and "Offering Something Extra to Your Customers" to name a few.
Call attendees - I would make sure to call them to remind them, remind them to bring business cards, ask them to make sure to introduce themselves to the instructor and basically just tell them you'll be happy to meet them. A personal touch will go a long way. A second thought would be to offer something for sale, at a great price that they can only get by purchasing it when they register, take the payment online and then require them to pick it up in person at the seminar. A third would be to send them a small e-book or white paper just before the presentation talking about what they will learn. I also like Evan's suggestion about asking them to list their specific issues or interests around a topic. That brings a little ownership and interactivity to the seminar.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Self Employed Business Ideas

Death by Micromanagement

Top 5 Qualities in an Outsourcing Company

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.