How to Find New Customers – the classic white paper
This white paper, sponsored by Marketo, is several years old. However, it remains very, very popular. The Funnelholic wrote "So much is written about B2B demand generation, but this white paper makes it simple." In fact, our ability to distill demand generation to its essence is our tagline "Demand Generation Made Simple."
We wish to thank our sponsor, Marketo, as well as the Editor of this, Jill Konrath, for making this such a great white paper. You can still download it for free - just click on the link below. (Please note that, despite the fact that it is free and Marketo sponsored it, we no longer provide data to Marketo.)
Mike Stelzner of Social Media Today in his book, Launch, says that a good white paper is like "rocket fuel" - it just keeps going and going. Mike's right. It's old but classic and still offers a lot of value.