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How to Improve Lead Nurturing using the LSL Model

Guest post by: Jeff Ogden

Article Overview: One of the biggest challenges facing B2B marketers today is the challenge of creating content that engages the reader. A study by MarketingSherpa found it to be the most-cited problem. In this article, Jeff Ogden, President of Find New Customers, shares an innovative approach to help the marketer address this challenge.

How to Improve Lead Nurturing using the LSL Model

Marketers struggle to create compelling content for their B2B lead generation campaigns. In fact, most lead nurturing campaigns consist of re-used "drip" emails and content that has existed for months and years. No rhyme or reason - just blast it out and hope for the best. In fact, these struggles are why so many companies look for lead generation companies like Find New Customers.

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Article Tags: b2b lead generation, b2b lead generation strategies, lead generation companies, lead nurturing, lead scoring, sales lead generation, sales leads



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