HubSpot Expands into Voice-Based Marketing Automation

CHICAGO, IL – January 30, 2012 – Ifbyphone®, the leader in voice-based marketing automation, announced today that HubSpot, the second fastest-growing software company in the United States, has selected the Ifbyphone LeadResponder as the newest addition to the Hubspot App Marketplace. LeadResponder enables HubSpot customers to quickly connect with and convert qualified inbound marketing leads through the use of voice-based marketing automation. Ifbyphone’s integration with HubSpot solves the problem that occurs when a prospect completes a web form, then waits hours to receive a follow-up response. During that time gap, sales are lost due to eager consumers moving on to competitors or losing interest altogether.

LeadResponder provides a solution by instantly connecting a user’s sales team with qualified prospects by phone while prospects are still actively engaged on the user’s website and thinking about their business. When a qualified prospect fills out a web form, the software automatically triggers a phone call to find an available sales rep. Once one is identified, the sales rep receives basic information about the qualified prospect and is immediately connected to the buyer. “This latest addition to the App Marketplace offers HubSpot customers the ultimate marketing automation package by combining a leading inbound lead generation tool with voice-based marketing automation technology,” said Irv Shapiro, CEO and Founder of Ifbyphone. “Voice interactions are often a missing link that marketers fail to consider as part of their overall marketing strategy. With Ifbyphone’s LeadResponder for HubSpot, sales representatives close the gap in their lead response time, helping them to more quickly convert qualified leads into sales.”

As an add-on to the HubSpot Marketplace, Ifbyphone LeadResponder for Hubspot is integrated seamlessly into customer accounts. Users simply register and view reports within their existing HubSpot platform. “The introduction of applications like Ifbyphone’s LeadResponder is just the beginning of how our companies will continue to enhance the marketing automation space,” said Brian Halligan, CEO and Founder of HubSpot. “We recognized that voice-based marketing automation was a critical component to our offering, and we’re thrilled that we can give our customers even better capabilities to manage their inbound leads.” Marketers can learn more by downloading a Lead Response eBook about How To Close More Qualified Inbound Marketing Leads, Faster. To learn more about Ifbyphone's suite of voice-based marketing automation services, including lead capture, lead response, lead scoring, lead nurturing, and lead analytics, visitifbyphone.com

About Ifbyphone® Ifbyphone is the leading voice-based marketing automation platform that manages, measures and automates voice interactions in the marketing process — including lead capture, lead nurturing, lead routing, and lead analysis. The Ifbyphone suite is a set of software-as-a-service applications implemented easily across an organization for better decision making and improving interactions across the customer lifecycle.

About HubSpot HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 4,900 companies in 34 countries increase the number of visitors to their websites and convert more of those visitors to leads and customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool, WebsiteGrader.com, which has more than 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at http://www.HubSpot.com.

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