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Hugely challenging but richly rewarding - Running your own business
| Guest post by: Jeff Ogden |
Article Overview: Those two opposite ideas sum up how I feel about my my b2b lead generation business, Find New Customers.Small business plans
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Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden |
Hugely challenging but richly rewarding - Running your own business
The challenge of running a company that helps businesses implement lead generation programs is the hardest thing I have ever done. Demand generation is very important and most companies suck at it, but how do they find you?
But
when very happy clients like OneSource, Marketo, Aprimo and the others
mail us checks, enabling me to take my family out to a nice dinner, I'm
immensely proud of my b2b lead generation company.
If
you've never founded and run a start-up, you probably have no idea how
much work goes into it. You need a website, a blog and a strong social
media presence. You build it. But you don't just throw something up to
have the kind of quality you'll find in the website designed to fix the
problems companies have with sales leads, Find New Customers.
It took countless hours of work. And creating 9 or more blog articles a
week, plus writing cheat sheets, white papers and being the featured
speaking on a webinar sponsored by Act-On Software is serious work.
But you don't get a score of 99 out of 100 in Hubspot's websitegrader.com or 100 out of 100 in TwitterGrader.com without a LOT of very hard work.
But
you have to do the mundane stuff too. Pay bills. Deposit checks. Buy
supplies. Pay taxes. Fill out forms. It's dull and boring too.
But
the other thing that makes it all worthwhile is the incredible support
and complements we get all the time. We have unbelievable supporters and
fans. People rave about the great content they find on this blog and
at Find New Customers, so it is all worthwhile.
So
my labor of love continues. Thank you to the 61,000 plus who have read
this blog. (That number just boggles my mind.) Thanks to the countless
visitors to Find New Customers.
And
especially thank you to customers like Aprimo/Teradata, OneSource,
Marketo and the others, as well as partners like Avitage, Silverpop,
Eloqua, and others. And lastly to supporters like Jim Burns, Kenny
Madden, Arthur Germain, Paul Dunay, Trish Bertuzzi, Joe Pulizzi, Mike
Volpe and so very many others. I also have to give a special thank-you
to Marketo. Not only did they get us started by backing an unknown, but they are the fastest payers on Earth, which I really appreciate.
Together we'll make 2011 the best year ever!
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About the Author: Jeff Ogden RSS for Jeff's articles - Visit Jeff's website With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help. We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today. Click here to visit Jeff's website   7 Keys to B2B Marketing Succes How to Find New Customers Definitive Guide Making Quota 7 Keys to Lead Nurturing |
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Great thread that you started.
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