Making a Marketing Reality Check

Guest post by: Jeff Ogden
Become an Author

Free PDF Download
Making a Marketing Reality Check - By Jeff Ogden

Business has only two functions - marketing and innovation - Milan Kundera, Czech Novelist I'm currently reading the really good bookRules of the Hunt(Click the link to read the author's interview with Jill Konrath) by Michael Dalton Johnson, founder and CEO of SalesDog.com

The section of the book on marketing struck a nerve with me and may it will you as well. (Marketing, especially B2B lead generation, is ourspecialtyat the sales lead generation company Find New Customers.) I found it eye-opening and bet you will too. Here is this section of the book: ___ Making a Marketing Reality Check "It's remarkable how many people think by starting a business, they have somehow become marketing experts.

The basic concepts are simple and easy to understand, but like many things, the devil is in the details. The old adage about poker comes to mind. It take a minute to learn and a lifetime to master. While marketing doesn't take a lifetime to master, unless you have a few years of successful marketing experience, you don't know much about marketing. I suspect that businesses lose millions, perhaps billions, each year, both from the cost of paying for marketing that doesn't work and sales lost byamateurish marketing.

Hire or retain a marketing professional (like Find New Customers) to manage this all-important function. A marketing pro will accelerate your business growth and generate revenue for you far in excess of the cost. Of course, you will have questions. You will want to see plans, budgets and projections, and you will want to be kept informed, but resist the urge to second-guess or meddle in the details."

Great tips, Michael. In fact, when we were working with the Marketo client, Protegrity, they violated all this advice. They constantly second-guessed and meddled in the details. Are you listening?

What do you think? We love comments and those who share on social media. We also invite you to share your email address, so you can get our weekly newsletter. And check out our SCORE Demand Generation program.

Guerrilla Reality

As A Network Marketing Leader Which Phone Call Would You Want To

QuickBooks - How to Properly Void a Check

QuickBooks - How To Reprint Checks That Jammed In The Printer

My Own Worst Enemy

Guerrillas in the Real World

Assumptions

Online Business Opportunities: 4 Point Check List To Find The Best

What is Your Company?

Staying Motivated With CPA Affiliate Marketing

Article # 43 How To Do Mobile Marketing

What Successful People Avoid in Their Communication

HOW TO “GET YOUR HEAD OUT OF THE SAND” AND FACE REALITY WITH POWER

Practical Advice for Making “Real Change” and “Change Real”

The time is Now!

How do publish thee? Let me count the ways.

Coach Your Business Team To Recognise A Profit

Harnessing the power of dreams to create wealth

3 Keys to the Best Network Marketing Opportunity! ~WEALTH GUARANTEED

Seven Marketing Myths that Devastate Business

Home > Marketing > Jeff Ogden > Making a Marketing Reality Check > Google +

Free PDF Download
Making a Marketing Reality Check - By Jeff Ogden

About the Author: Jeff Ogden

RSS for Jeff's articles - Visit Jeff's website
Global leader for General Electric for The Pedowitz Group. Also the host of the B2B marketing show, Marketing Made Simple TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.
Click here to visit Jeff's website.

More from Jeff Ogden
7 Keys to Lead Nurturing
Definitive Guide Making Quota
How to Find New Customers
7 Keys to B2B Marketing Succes

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Making a Marketing Reality Check

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: