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Marketers Lagging in Demand Generation
| Guest post by: Jeff Ogden |
Article Overview: "I find it sad how badly most companies are doing in B2B demand generation today. Instead of complaining about the poor economy, if more invested in quality demand generation programs, they'd put up vastly better results." Jeff Ogden, President, Find New Customers.
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Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden |
Marketers Lagging in Demand Generation
B2B marketers are doing a poor job with demand- and lead-generation programs, according to a new study from Forrester Research.
The report, “The State of B2B Demand Generation: Disjointed,”was based on an online survey of 266 marketing and sales executives conducted in May 2011.
It found that 44% of marketers said prospects view communications from their companies as “disjointed” or “hit and miss.”
(Editor's note: Almost 1/2 cannot create customer-focused content.)
Also, only 3% of marketers think they “wow” prospects by knowing what information customers need and giving it to them.
(Editors Note: If 97% admit they cannot wow prospects, we have BIG problems!)
The
study also found that only 23% of companies have a defined lead
management process, and only 5% of companies follow a streamlined
lead-nurturing process in which every customer contact is orchestrated.
(Editors note: Less than one in four have defined how they handle a lead and only 1 in 20 nurture those leads.)
Perhaps more of these companies should take advantage of the free Education section at Find New Customers.
CMO.com | Study Finds Marketers Don\'t Practice ROI They Preach
Demand Generation Training | $99 via email
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Article Tags: b2b demand generation, b2b lead generation, btob lead generation, demand generation, find new customers, sales lead generation, sales leads
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About the Author: Jeff Ogden RSS for Jeff's articles - Visit Jeff's website With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help. We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today. Click here to visit Jeff's website   7 Keys to Lead Nurturing How to Find New Customers 7 Keys to B2B Marketing Succes Definitive Guide Making Quota |
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