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Most intimate marketing channel – the smartphone
| Guest post by: Jeff Ogden |
Article Overview: Mobile is poised to explode in 2011! Especially now that Verizon Wireless has the iPhone. It’s your best friend, as well as your worst enemy. You have it with you all the time.
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Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden |
Most intimate marketing channel – the smartphone
Mobile is a critical element of B2B Lead Generation programs today.
I cannot walk the streets of Manhattan without seeing people walking while typing on their iPhones, Droids, Blackberries, etc.
I cannot walk the streets of Manhattan without seeing people walking while typing on their iPhones, Droids, Blackberries, etc.
One thing becomes crystal clear to me as companies try to embrace mobile in their lead generation programs designed to find new customers:
THE MARKETER THAT BEST EMBRACES MY MOST INTIMATE OF DEVICES WINS MY UNDYING LOYALTY.
But what does that really mean? Here’s my personal opinion. My undying loyalty does not come cheap. And I’m certainly I’m not atypical.- Don’t disrespect me – send me messages during dinner or while sleeping. Have the good sense to personalize it for my time zone.
- Don’t bore me – and send me lengthy messages that are hard to read.
- Don’t make it hard for me – to follow-up on what you are asking. Make the Call to Action crystal clear and simple to execute.
- Don’t annoy me – by sending me email after email. More than one a week is too many.
On the other hand
- Do make it interesting. Surprise me.
- Do make it fun. I love fun.
- Do respect me. Make it easy to change my preferences.
- Do make it just for me. Customize it by what you know about me.
The next great battle in marketing will be fought over these small, intimate devices. What’s your strategy?
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Article Tags: demand generation, find new customers, finding new customers, how to find new customers, lead generation, lead generation programs, marketing lead generation, sales lead generation
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About the Author: Jeff Ogden RSS for Jeff's articles - Visit Jeff's website With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help. We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today. Click here to visit Jeff's website   7 Keys to Lead Nurturing 7 Keys to B2B Marketing Succes Definitive Guide Making Quota How to Find New Customers |
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I know it must be confusing going through the process of setting up an advertisement when you're not actually going to use it, but it's how it seems to work.
For anyone else who has problems with this process, simply follow these instructions courtesy of magnify.net and make sure you have created your Adsense Account and it has been approved.
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I dont' know if there's an easier way to do it, but what I had to do was go through the whole process of creating an ad and creating a channel for it.
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- Kyle,
I used to sell cars in Las Vegas.
Sold about 300 then the economy went down in 2008.
What would I do differently?
I would do my personal direct mail campaign, with
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I will also do video promos, me teaching in video
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