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My Review of the book Running the Gauntlet by Jeffrey Hayzlett

Guest post by: Jeff Ogden

Article Overview: Jeffrey Hayzlett, former CMO of Kodak, has written a new book about how to effect change in business, Running the Gauntlet. This is my review of the book.

Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden
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My Review of the book Running the Gauntlet by Jeffrey Hayzlett

4 1/2 out of 5 stars (Based on a review of a reviewer copy of the book.) Running the Gauntlet,released today, is the new book by Jeffrey Hayzlett, "CMO Celebrity" Running the Gauntletbest-sellingauthor, keynote speaker, change agent and part-time cowboy. (Jeffrey is also a guest on Mad Marketing TV, where he's interviewed by yours truly.)

This book is explores the ideas of becoming a Change Agent in your business - walking you though each aspect of this difficult and messy endeavor - which Jeffrey terms "Running the Gauntlet." As we enter 2012, and emerge from an economic slump, business leaders need to truly embrace change. The book not only covers change. It also introduces some innovative print ideas:
  • Chapters are short and quick to read
  • Each chapter begins with a Snaptag which you can scan with a smartphone to let Jeffrey introduce the chapter.
  • Jeffrey invites the reader to connect with him throughout the book.
The book also uses Snaptags rather than QR codes. Snaptags are a simple image inside a circle. I saw a marketing study recently that most Americans have no idea what a QR code is. So the simplicity of SnapTags is appealing.
This book discusses all types of things important to effecting change, such as:
  • Don't take yourself too seriously. "No one is going to die." (One of his favorite sayings.)
  • Ask the right questions
  • Don't let fear stop you
  • Understand your "Conditions of Satisfaction."
  • Encourage mistakes
  • It's hard and messy, but worth it.
  • Don't worry about the nay-sayers.
And much more. In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. I like the way he goes beyond print to invite the reader to share. I'm honored to have Jeffrey as my guest on Mad Marketing TV.
About our rating system: We're tough. An excellent book gets 4 stars. An excellent book that offers something unique and different gets 4 1/2 stars. Only a ground-breaking book gets 5 stars. There was only one 5 star book in all of 2011 -- Enchantment by Guy Kawasaki.
About the reviewer: Jeff Ogden, the Fearless Competitor, is the Founder and President of Find New Customers. He's also the host of Mad Marketing TV, the weekly B2B marketing show - in which he interviews top marketing experts to bring practical and pragmatic information to businesses everywhere.

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Article Tags: B2B demand generation, B2B lead generation, btob demand generation, btob lead generation, Find New Customers, global marketing, lead generation companies, lead nurturing, lead scoring, sales lead generation

About the Author: Jeff Ogden
RSS for Jeff's articles - Visit Jeff's website

President of the B2B lead generation company Find New Customers. Also the host of the B2B marketing show, Mad Marketing TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.

Click here to visit Jeff's website Dashed Line

More from Jeff Ogden
7 Keys to Lead Nurturing
Definitive Guide Making Quota
7 Keys to B2B Marketing Succes
How to Find New Customers


Related Forum Posts
Re: Books/eBooks for Small Business Owners - Please suggest! Re: Books/eBooks for Small Business Owners - Please suggest! - I have to agree with Evan in this as it was what I was going to recommend and then I saw his post, the 4 hour work week is so cool and well worth your time reading it for sure. Another great book is "how to win friends and influence people" by Dale Carnegie a timeless classic. Also anything by Jeffrey Gitomer, he is a sales authority and really offers some tremendous value in his books, his little red book of selling is unbelievable, think I paid $20 for it, but it has earnt me much much more LOL!!
Re: Clickbank Marketing Techniques Re: Clickbank Marketing Techniques - OK, I've just gone through the download process myself, and everything worked smoothly. On a very quick peep into the book I can tell you that you get over 70 pages of info. I looked at a couple of pages at random and was immediately learning some hot stuff. This guy knows what he is talking about! * Running affiliate programs via Clickbank... the advantages, one key disadvantage and how to get around it. * How your own affiliate program can be used to give a massive boost to your one way backlink building campaign... Please note, I am not an affiliate of this product and I'm not trying to get a quick sale off my forum friends. I just trust Cyn and when I started to read the book I found, once again, that it was trust well placed. DH
Reworking an idea versus stealing prose Reworking an idea versus stealing prose - It's always been a truism that one can't steal ideas. Ideas are just there, for anyone to take and run with. For example, I believe Dan Brown was recently sued because his DaVinci Code apparently took a lot of information from a non-fiction book about Jesus Christ and the last supper, postulating that Mary had been married, and the writers of that book said he'd stolen their idea. Well... he'd used their idea but he'd come up with the plot that went around it, not to mention all the words, so it was an "original" idea and they lost their suit. On the other hand I think Harlan Ellison won a suit over Schwarzenegger's The Running Man, because it was too close to one of his stories...
Motivational Books for Entrepreneurs Motivational Books for Entrepreneurs - Searched but did not find a comprehensive list of books for us entrepreneurs: Here are some of my favorites: Napoleon Hill - Think and Grow Rich The greatest secret in the world- Earl Nightingale...listen to it, then listen to it again. Jeffrey Gitomers books- Red book of selling, sales bible, Green book of getting your way. Your Erroneous Zones - Wayne Dyer Thinkertoys - Michael Michalko How To Win Friends and Influence People - Dale Carnegie The Magic of Believing - Claude M. Bristol How to Talk to Anyone - Leil Lowndes Get Smarter- Seymour Schulich What are yours?
3 Networking Questions 3 Networking Questions - Hi Everyone, I was reading Jeffrey Gitomer's "Little Black Book of Connections" and there were a number of key points that I needed clarification on (*please note that you don't need to read the book to answer these questions): 1.) In Chapter 4, Jeffrey Gitomer says "If you're trying to connect at a social event, DON'T drink. Any connection you attempt while somewhat tipsy will leave the worst possible impression. If you're going to drink, maybe the best thing to do is carry your competition's card, and give them away" (100), but my question is "What if everyone else there is drinking?" Personally, I rarely even drink socially, but wouldn't it be considered rude to not at least have one drink in order to be deemed a "team player"? Or is Gitomer only warning against getting hammered? 2.) Moreover, on page 114 Gitomer states that the best way to connect with others is to ask for their opinions, ideas or feedback. But what should one do if the other person you're trying to connect with has also read this book (or is a naturally great connector) and is deliberately limiting his/her responses or simply firing questions back? How can you connect with someone who won't allow you to play on his/her ego? 3.) Lastly, on page 117 Gitomer recommends that people should start with a question rather than a statement when trying to connect, but then in Chapter 6, he also suggests giving "your 30-second personal commercial and then ask what he or she does" (153). So should one start with a question OR his/her 30-second personal commercial when trying to connect with someone new? Or is it really just dependent on the situation? Any light someone can shed on the questions above would be greatly appreciated! Thanks


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