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Quote from Social Marketing to the Business Customer

Guest post by: Jeff Ogden

Article Overview: Marketers should be growing their budgets at the expense of sales departments From the new book by Paul Gillin, Social Marketing to the Business Customer

Quote from Social Marketing to the Business Customer

Social marketing also shifts more responsibility for managing the leads up in the funnel. "A lot of the sales cycle has moved back into marketing," observes Jeff Ogden, a technology marketing veteran who now runs Find New Customers, a lead generation consultancy. He notes that the sales organization has traditionally played an important educational role in customer engagements, but "now prospects look up information online and avoid contact with salespeople." Marketing is using the department that curates the information. If you buy Ogden's premise, marketers should be growing their budgets at the expense of sales departments." Is your marketing budget growing at the expense of the sales budget? Marketo is a good example of wildly successful company who did so. They spend 90 centa on marketing for every dollar spent on sales.

Jeff Ogden is President of Find New Customers "Lead Generation Made Simple" Find New Customers helps companies rapidly grow revenue by transforming how they find, engage and win new customers. Follow Jeff on Twitter or download the free white paper on lead generation.

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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation



Related Forum Posts
Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Even more profile options - Thanks for the suggestions guys - I've now added: - Favorite Business Quote - What I Do - Favorite Hobby Looking forward to seeing your responses!
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff


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