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Sales without Marketing is a huge blunder

Guest post by: Jeff Ogden

Article Overview: Marketing plays a critical role today - with more and more of the process online, companies need a robust marketing program to help sales make their numbers.

Sales without Marketing is a huge blunder

Hiring sales without strong marketing is a massive mistake. In fact, those two need to be inseparable today.

Most of what was once Sales, now lives in Marketingmust match up to be world-class.

Companies who invest in sales but fail to invest in marketing are bound to struggle.

Look at this image which illustrates a sales cycle. (Source: MarketingInteractions.com) Then is where Sales used to start. Now is where it starts today.

Ideal Customer Profiles, Universal Lead Definitions and Buyer Personas are the basic building blocks of great B2B marketing programs.

I believe we can characterize marketing without sales is like:

Adam without Eve

Astaire without Rogers

Bonnie without Clyde

Cheech without Chong

Want to know how badly sales today needs marketing? Why don't we ask a top sales expert what she thinks?

Check out this eBook by noted sales expert Jill Konrath (Selling to BigCompanies, SNAP Selling) entitled "What Sales Really Needs from Marketing" (Use underlined words here.)

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Article Tags: b2b lead generation, b2b lead generation strategies, btob lead generation, buyer personas, demand generation, ideal customer profile, lead generating, lead generation, lead generation companies



Related Forum Posts
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
niche forum categories - I think Kevin just touched on the point that I was going make... and that is developing 'categories' that stick. Sales and Marketing may be too broad for example. However I can almost guarantee you that you would see many more sign-ups if you tailored a category to 'internet marketing' for newbies. I've seen this work on other forums, however, [i:1i903wkn]it can get a little frantic[/i:1i903wkn]... Fine tuning the categories, or expanding the scope should be effective. I think a lot of IM folks are surfing right on by because they're not finding what they're looking for here... Just a few thoughts: Better Blogging Developing Info Products Internet Marketing Presentation Skills More How to's Another point is... a lot of people don't know that they can benefit from participating in forums. The signature links to their site - if they have one - can / should be motivation enough to get more involved. The more internet savvy members that have signatures seem to stick around more... Don't you think?
Different Hats - CEO Sales & Marketing & Leadership Development Company Strategic Vision 10 Alliances & Growth Strategies 10 Hiring & Managing People 8 Mentoring 8-9 Strategic Planning for Clients 10 Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty) Financial Management 9 Bookkeeping 3 (outsourced as I really hate the fine details like GST0 Administrative Follow Up 6-7 (again have great staff) Writing & Publishing 9 (getting better all the time!) Speaking 10 (so I have been told) Self Promotion 9-10 Web development & Promotion 6-7 (learning more and have brought on players who are 10+) Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have) Great topic Kevin!! Jude
Any ideas for potential partner sites? - Hi Everyone, I was wondering if any of you have any ideas on "potential partner sites" for our specific forum categories? For instance, is there a leading "Women Entrepreneur" or "Sales/Marketing" site you know of that doesn't have an existing online community of its own? This could be a great way to help us attract more traffic. Thanks


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