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Social Media is NOT about Twitter, Facebook and Linkedin
Free PDF Download
Making a Marketing Reality Check - By Jeff Ogden
Name: Email:

There I said it. It's not about the platforms. (Jeff Ogden is the President of the B2B demand generation company, Find New Customers)


Think about it. Humans have been communicating for centuries.Facebook
  1. Cave drawings
  2. Papyrus
  3. Telegraph
  4. Telephone
  5. Postal Mail
  6. Email
  7. Instant Messaging
  8. Social Media


Therefore I content that social media is nothing more than the next generation of communication device.


That said, there are some fundamental differences:

  • Social media is robust. You can share images, links and more.
  • Social media happens all the time, making it a superb listening tool.
  • Social medial has enormous reach. Earlier communication devices were one to one. Social media is one to many.


It is time for every business to embrace social media and share engaging content all the time.


What do you think? What is your opinion of social media? We love comments and those who share.


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Home > Marketing > Jeff Ogden > Social Media is NOT about Twitter Facebook and Linkedin >

Free PDF Download
Making a Marketing Reality Check - By Jeff Ogden
Name: Email:

About the Author: Jeff Ogden

RSS for Jeff's articles - Visit Jeff's website
Global leader for General Electric for The Pedowitz Group. Also the host of the B2B marketing show, Marketing Made Simple TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.
Click here to visit Jeff's website. Dashed Line

More from Jeff Ogden
7 Keys to Lead Nurturing
7 Keys to B2B Marketing Succes
Definitive Guide Making Quota
How to Find New Customers

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