Social Media is NOT about Twitter, Facebook and Linkedin
There I said it. It's not about the platforms. (Jeff Ogden is the President of the B2B demand generation company, Find New Customers)
Think about it. Humans have been communicating for centuries.
- Cave drawings
- Postal Mail
- Instant Messaging
- Social Media
Therefore I content that social media is nothing more than the next generation of communication device.
That said, there are some fundamental differences:
- Social media is robust. You can share images, links and more.
- Social media happens all the time, making it a superb listening tool.
- Social medial has enormous reach. Earlier communication devices were one to one. Social media is one to many.
It is time for every business to embrace social media and share engaging content all the time.
What do you think? What is your opinion of social media? We love comments and those who share.