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The Awesome Power of Story

Guest post by: Jeff Ogden

Article Overview: Smart marketers everywhere are starting to realize the awesome power of great story-telling. I'm a sucker for a great story. But so is almost everyone else. We are hard-wired to love great stories.

Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden
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The Awesome Power of Story

The President of Find New Customers believes in the power of story-telling.

Tom Peters explains how essential it is to turn your brand into a story. Find out more on www.tompeters.com

Here are some of my suggested tips to get started with story-telling:

  1. Create complex and memorable characters
  2. Tell each of your stories in 3 acts
  3. Explain Why before What. (Start with dropping a character behind enemy lines or have a great chase scene, before you say what the story is about.)
  4. Tie your stories together into an ongoing series. (For a superb example, check out Suitemates by Kinaxis.)
B2B marketers could learn a lot from story-telling.

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Home > Marketing > Jeff Ogden > The Awesome Power of Story >
Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation

About the Author: Jeff Ogden
RSS for Jeff's articles - Visit Jeff's website

President of the B2B lead generation company Find New Customers. Also the host of the B2B marketing show, Mad Marketing TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.

Click here to visit Jeff's website Dashed Line

More from Jeff Ogden
7 Keys to B2B Marketing Succes
How to Find New Customers
Definitive Guide Making Quota
7 Keys to Lead Nurturing


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