The Awesome Power of Story

Guest post by: Jeff Ogden
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Making a Marketing Reality Check - By Jeff Ogden

The President of Find New Customers believes in the power of story-telling.

Tom Peters explains how essential it is to turn your brand into a story. Find out more on www.tompeters.com

Why is 60 Minutes so popular? They talk about stories.
Why is Breaking Bad considered to be the best show on television? Great story-telling.

Here are some of my suggested tips to get started with story-telling:

Create complex and memorable characters
Tell each of your stories in 3 acts
Explain Why before What. (Start with dropping a character behind enemy lines or have a great chase scene, before you say what the story is about.)
Tie your stories together into an ongoing series. (For a superb example, check out Suitemates by Kinaxis.)

B2B marketers could learn a lot from story-telling.

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Free PDF Download
Making a Marketing Reality Check - By Jeff Ogden

About the Author: Jeff Ogden

RSS for Jeff's articles - Visit Jeff's website
Global leader for General Electric for The Pedowitz Group. Also the host of the B2B marketing show, Marketing Made Simple TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.
Click here to visit Jeff's website.

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The Awesome Power of Story

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