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The Elevation Principal – Demistified
| Guest post by: Jeff Ogden |
Article Overview: The Elevation Principle was introduced in the book, Launch, by Michael A. Stelzer. He explains it as a simple way to rapidly grow a business. In this article, the President of Find New Customers (http://www.findnewcustomers.com) explores what this formula really means.
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Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden |
The Elevation Principal – Demistified
Recently we had the pleasure of reviewing Mike Stelzner’s new book Launch.
In this book he introduced the “elevation principal.” The contention is
that you can grow your business without marketing by using this simple
formula:
Great Content + People – Marketing = Success!
But I think it is important to explain what is meant. Content +
People = Failure, unless it is the right content and the right people.
Let’s define our terms:
Content – this is deeply engaging content that is
personalized to the reader – his pains, his roles, his problem, etc.
Take the time to understand buyers and solve their problems with your
content.
People – There are two parts to this.
- Part one is the people who are your target customers. Your content is designed for them.
- Part two is industry experts who can help you.
Make sure your list contains “sneezers.” (Sneezers are the ones who spread colds) In the
Mari Smith
online world, these are people who write blogs, create videos and
speak at events. A great example of a sne
ezer in the social media world
is Mari Smith.
Marketing Messages – This means to stop the company-oriented product shilling.Can the sales pitches.
We hope this helps explain the Elevation Principle in this new book.
Jeff Ogden is President of the B2B demand generation consultancy, Find New Customers. Find New Customers helps companies rapidly grow fiscal results by transforming how the attract, engage and win new customers.
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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation
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About the Author: Jeff Ogden RSS for Jeff's articles - Visit Jeff's website With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help. We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today. Click here to visit Jeff's website   Definitive Guide Making Quota 7 Keys to Lead Nurturing How to Find New Customers 7 Keys to B2B Marketing Succes |
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