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The Fatal Flaw in the Job Description/Resume Process

Guest post by: Jeff Ogden

Article Overview: If you read our earlier post More Reasons to Outsource B2B Lead Generation, you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. Why is this?

The Fatal Flaw in the Job Description/Resume Process

The reason for that is the fact that we use an antiquated process designed to weed out stars – the job description/resume process. Why doesn’t it work?

The current process looks for the unblemished candidate – perfect skin, figure, etc. Flawed candidates have no chance.

But failure is a hallmark of all very successful people. Superstars are risk takers – so they fail a lot, but succeed beyond wildest dreams. But our antiqued process prevents us from hiring stars.

Let’s look at an example.

Star Basketball Player Needed for Company Team

Young 15-22 year old needed to play for company basketball team. Must be great shooter with unblemished record.

We post a job to Linkedin and receive hundreds of resumes. We sit down and start going through the pile.

As we look at resume after resume of great players, one catches our eye for a moment. This kid scores a lot of points and his teams win. But upon closer examination, we notice that he was cut from his high school team. So we throw it in the discard pile.

The kid in the Discard pile we just threw out is Michael Jordan – the greatest basketball player in history. When Michael Jordan was 16 years old, he was cut from his high school basketball team. In hindsight, it was the best thing that ever happened to him, as he worked twice as hard.

The key point: Flawed candidates are often the best, but our antiquated process is designed to weed them out.

Here are my three tips to uncover superstars of tomorrow:

1. Look well beyond the resume
   
   Recommendations on Linkedin. Blog articles they wrote. Content they created. Run their Twitter and blog through Grader.com – a free evaluation tool from Hubspot.
2. Search for failure with bounce-back
   
   Look for cases where they encountered a difficult situation and bounced back. Stars fail because they are courageous enough to take risks.
3. Evaluate their overall online presence
   
   Google their name. Today, executives need a strong online presence. Should not be hard at all to find them.

What do you think? Do you have other ideas on how companies can uncover stars of tomorrow? We love comments and those who share.



“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation



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