Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog
Share for a Cause











The Future of Newspapers etc.is Digital

Guest post by: Jeff Ogden

Article Overview: The pundits in media (movies, music and print) contend that people want to steal content. This post shows how they are wrong.

Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden
Name: Email:

The Future of Newspapers etc.is Digital

Movie, Music and Print Companies think you want to steal their content for free. This is why they are wrong.
As the President of the b2b demand generation companyFind New Customers, I love to keep up with news and I want to share an observation with you.

Newspaper Death Watch - is a website chronicling the decline of newspapers. That's where you find articles like Fewer Newspapers Deliver Daily.

"Nowhere else is the demise of daily delivery more dramatic than in Michigan, where more than two-thirds of households will be unable get seven-day service after the end of January (2012). "


The biggest challenge facing businesses like newspapers are dealing with rapid change. When I interviewed the foremost expert on change for Mad Marketing TV, Jeffrey Hayzlett, he shared ideas from his book, Running the Gauntlet. Click the link to watch the show.


Here are a couple of lessons for the print industry (and Hollywood, music, etc.) that I've learned and wish to share.


The Future is Digital

I now read the New York Times on an iPad2 and I find that the experience is vastly superior to print. I can view a slide show, watch a video, share on social networks, and get updates in real time. In fact, it is so much better than print that I canceled delivery for both the New York Times and Wall St. Journal. That says to me that the print versions are going the way of the buggy whip, the film industry, etc. It won't happen overnight, but every publication needs to invest in a strong digital platform. (Are you listening Newsday? - your online paper sucks.)


People Want Low-Cost, not Free

In the battle over SOPA, this was said in the New York Times (Sunday, 1/22/2012, Business Section). "There's no reason we can't get together and work together," said Michael O'Leary, a senior executive vice president for the Motion Picture Association of America. "But it's difficult to do business with a business model that is based on theft." (my highlight)


Is that really true? Are people committed to stealing music and movies? The answer is no. Sorry, Michael. You're dead wrong.


Apple remade the music industry at $1.99 a song - not free. iTunes is a huge cash cow for Apple. But the best example by far of how theft is not the issue is the comedian Louis CK. He posted a comedy show online and gave people two options:

  1. Download it for free (steal it)
  2. Pay him $5
In 12 days, Louis CK raked in a cool million dollars. Think about that - Louis CK offered people a chance to LEGALLY steal his show, but a huge number decided to pay the reasonable fee.


The lesson is clear. Hollywood and the music industry say information wants to be free - people will steal it, but the reality is that people are willing to pay a modest amount.


Here's the bottom line for newspapers, music and movies - the future is digital and low cost - it is NOT free.

Related Articles
  DVDs, Blu-ray discs may be around longer than most pundits think
  Traditional Media Obsolete by 2030?
  Why \"We\'re the Leading Provider of\" is NOT!
  Top Ten FREE Online UK PR Resources
  By Knowing Exactly Whom You Are Selling Will Increase Sales
  A Small Step to Greening Your Business- The iPhone Digital Business Card
  New Study Suggests Lessons for Online Journalism
  Digital Branding is Great ... But Don't Forget The Strategy!
  Public Relations Firm
  Why Advertise
  Digital Agency: The Modern Business of Today
  Lesson #2: Understand the Future and Your Place in It
  Don't Become a Digital Dinosaur
  Small businesses, science/tech leaders, not the government, will lead us to a better future
  Going Native: The Digital Immigrant Phenomenon
  How to Successfully Use Your Digital Footprint - Essential in a social media world
  Audio Evidence
  Social Media Principle 7 – You NEED To Listen
  5 Factors to Set your Digital Agency Apart From The Rest 
  Digital Signage: Changing the way of Brand Building

Home > Marketing > Jeff Ogden > The Future of Newspapers etcis Digital >
Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation

About the Author: Jeff Ogden
RSS for Jeff's articles - Visit Jeff's website

President of the B2B lead generation company Find New Customers. Also the host of the B2B marketing show, Mad Marketing TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.

Click here to visit Jeff's website
Dashed Line

More from Jeff Ogden
Definitive Guide Making Quota
How to Find New Customers
7 Keys to B2B Marketing Succes
7 Keys to Lead Nurturing


Related Forum Posts
Picking an external hard drive to backup my files Picking an external hard drive to backup my files - Does anyone here use an external hard drive to backup their computer files? And if so, which brand would you recommend? My friend suggested Western Digital or Maxtor... but I read some bad reviews about Western Digital on Futureshop.ca. And more importantly, would you trust buying a supposedly "brand new" external hard drive on Ebay? How could I really tell if it was used or not?
Future Financial Corporation Future Financial Corporation - I've never heard of Future Financial Corporation is this a new company?
Re: Is smaller always better? Re: Is smaller always better? - But as things get smaller, won't they also become more fragile and difficult to use? For instance, I'm a slim guy with bony fingers so I have no problem using my PowerShot SD630 Digital Elph. However, my friend who is 6'2 220lbs can't use my camera at all because his fingers are too large to press the tiny buttons.
Re: Picking an external hard drive to backup my files Re: Picking an external hard drive to backup my files - This is so funny that I am reading this, because as I type I am saving all files onto an external driver that I just purchased. I just got the WD (Westernet Digital), it holds 698gb worth of files. In my eyes thats a hell of a lot. They had I think 570gb for about $140 and the 698gb was $150 (They had a special on it), so obviously the more logical thing was to get the 698gb. So yeah I have WD, that I got from BestBuy. Would I buy one from eBay, I doubt it. For something like this I wanted to make sure it was brand new and noone had access to it.
Re: What is your Business? Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Tips for the Novice Traveler

The Substance Abusing Employee

Multilevel Marketing: 4 Tips To MLM Success

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.