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“The Office” and the world of sales

Guest post by: Jeff Ogden

Article Overview: The hit TV show "The Office" has lessons for B2B marketing and sales leaders.

“The Office” and the world of sales

The most recent episode of The Office was all about “New Leads.”

Salespeople were going crazy, looking for the latest leads from corporate. Of course, Michael screwed it up and the leads ended up in the dump.

This episode rang true for me. Salespeople need leads, and the techniques of the past, such as cold calling and blasting out emails, rarely if ever work today. And just like the salespeople in The Office were desperately looking for leads, so too your salespeople look for leads – desperately.

Where do leads really come from? It’s not as simple as having corporate blow a wad of money like Dunder-Mifflin.

Today, you need Content Marketing, Lead Nurturing, Lead Scoring, Progressive Profiling, Buyer Personas. Huh? Doesn’t make sense?

Head over to Find New Customers. Download How to Find New Customers. Then contact us and let us help you make your salespeople very, very happy. Dwight, Jim, Meridith and the rest will thank you.

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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation



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