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The Power of Article Marketing
| Guest post by: Jeff Ogden |
Article Overview: Article marketing is a great way to build inbound links. Find New Customers has tens of thousands in a matter of months.
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Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden |
The Power of Article Marketing
B2B Demand Generation | The Power of Article Marketing
Reviewing Google Webmaster for Find New Customers, I see that we now have 246,843 
inbound links to our website.Almost 1/4 million inbound links is impressive for a small company especially. According to Google Analytics, the #1 source of traffic for Find New Customers is organic search.
Inbound links are historically the most important element in getting ranked for your keywords. This article on the Role of Inbound Links explains it well. Problem is, it’s really hard work.
If you were to ask people to link to you, getting a 1/4 million inbound links would take years. But we did it in about 18 months.
How did we do it so quickly? Rather than begging for links, we use a different approach. We use article marketing.
Of all those links, over 95% came from a single site, www.evancarmichael.com. That is the site where we post our articles. I am now a Platinum author there.
Why did we choose that site? We used Wordtrackers LinkBuilder tool
and it kept popping up as a highly regarded site. Site credibility is a
major factor in rank.
Do you write a blog? If so, also post your articles to an article site like Evan Carmichael. You’ll quickly improve your search ranking. But keep in mind that there is no magic. You have to keep doing it several times a week for months and months to see results.
What do you think? Have you tried article marketing? How has it worked for you?
Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers Find New Customers helps companies dramatically improve revenue results
by changing the way they attract and earn trust with prospective
customers. To contact Find New Customers, please call (516) 495-9350 or
send an email to sales at findnewcustomers.com.
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation
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About the Author: Jeff Ogden RSS for Jeff's articles - Visit Jeff's website With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help. We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today. Click here to visit Jeff's website   7 Keys to Lead Nurturing How to Find New Customers Definitive Guide Making Quota 7 Keys to B2B Marketing Succes |
Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f
- Hi,
Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
great looking site btw Jeff,
take care,
Carol
The Power of Ten
- Do you want to save money and time? Make the most of your marketing efforts? The Power of Ten™ is about taking the concepts of repurposing and leveraging “to the max”. It allows you to innovate and discover new possibilities for any marketing you already have in place. Here’s how it works:
Make a list of the most recent 10 marketing items you’ve created or paid to have created. If you don’t have any materials, you can simply list the pieces you plan on creating.
Now pick one. It could be an article, ad, poster, anything you have used recently as a marketing tool. Take a fresh look at it. Brainstorm and free write until you find at least 10 different ways to use that piece. You can do this with as many pieces as you want, but for now start with just one.
It’s amazing how much time, effort and money you can save using The Power of Ten™.
Below is an example using The Power of Ten™ with this very article. Even a very short piece, such as this, can benefit from The Power of Ten™. Here are some ways I can use this tip:
1) It’s part of a new marketing program I’m creating that may be called Marketing Full Circle.
2) It’s on my blog.
3) I can tweet it (knowing that it will show up on LinkedIn and many other sites which display tweets).
4) I can go over to LinkedIn and post it to a group.
5) I can it to my ezine subscribers.
6) I will send it to my clients.
7) If it is a longer article, I can try submitting it to an Article Bank, or two, or three.
It started out as part of an answer on Focus.com
9) Eventually it will be part of an eBook on marketing tips.
10) I mention the concept often at speaking engagements.
(c)2010 Elevating Your Business
What would you add to the list? How about your own? Give it a try and comment below.
Re: Traffic! How do you get it?
- Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic.
The following are some good strategies that are proven to work to help ou gain traffic to your website
A) Forum Marketing
b) Article Marketing - (Where you distribute your content is the key to success with Article marketing)
c) Video Marketing
d) Blogging
e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating)
f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter
g) Pay per Click
H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own)
I) Classified adverts online
J) Banner and Image ads - go to google and type in google image ads - full tutorial their
I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Women Entrepreneur Tips
- Thank you LeoOliveros,
I found #4 particularly true in my case:
4. The Enterprise Must Include the Power of Power Networks.
As a conductor of your own enterprise, you can not see yourself as a one-woman-show. You must choose to utilize the power people in your life, by asking for help when you need it, and effectively delegating in order to capitalize on your strengths and that of your power network. When certain experts are not represented in your power network, you must actively seek advisors or mentors and develop a team of specialists, so the benefits are received by everyone involved in the power network - the true Power of Power Networks.
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