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The Power of Great Story-Telling

Guest post by: Jeff Ogden

Article Overview: With b2b sellers struggling to create engaging content, Find New Customers suggests you look at the power of great story-telling. Story-Telling is a powerful tool in B2B marketing. Strong characters, great story lines and an engaging plot grabs the viewer and holds on tight.

The Power of Great Story-Telling

Story-Telling is a powerful tool in B2B marketing. Strong characters, great story lines and an engaging plot grabs the viewer and holds on tight.

by Jeff Ogden, President of Find New Customers

Since the biggest challenge in content marketing is “Producing engaging content” according to MarketingProfs, B2B companies can take a lot from story-telling.

This image is from the FX drama, Justified, which takes the lawman image from the 1800′s and updates it to the present day. It’s gripping, entertaining and fun. The New York Daily News called it “The Best Dramatic Show on Television.”

US Marshall Raylan Givens is an old style law officer in a rural area of Kentucky. Soft spoken and reserved, he encounters dangerous situations and colorful characters, like the mercurial Boyd Crowder. (Walton Goggins (The Shield) plays Boyd Crowder and is a superb actor!)

Justified has rich characters, strong stories and hooks from one episode to the next.

Don’t you wish your lead nurturing campaigns had the same effect? To learn how Find New Customers can help you improve your lead nurturing programs, click here. (You’ll find some outstanding content there.)

What do you think? Can B2B marketers learn to tell stories?

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Article Tags: b2b lead generation, btob lead generation, find new customers, marketing lead generation, sales lead generation, sales leads



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