Article Overview: Jefff Ogden, President of Find New Customers, had the pleasure of interviewing marketing guru, Jeffrey Hayzlett, for Mad Marketing TV and one of the things he preaches really struck a nerve with me. He covered this in Chapter 8 of his book, The Mirror Test – The Power of One. He’s talking about print.
Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden
The Power of Print – One to One Mail
"It's not direct mail that's dead. Broadcast mailing of any kind is." Jeffrey says that most he talks to believe that direct mail is dead and they start praising the latest social media site. Jefffrey wrote "I'm a passionate promoter of the power of print." We at Find New Customers agree and believe B2B marketers should embrace direct mail. We've believe it is a powerful and cost-effective channel, if done right.
Look at the pile on this desk. Undoubtedly most are addresses to "Dear Occupant," "Dear Valued Client" or "Dear Insured." That's a disaster.
Here's my tip of the day for you. If the world is saying to go left, then you need to go right. When the world says "social media," the mailbox is empty and ripe for you.
But not just any direct mail. Embrace this idea:
The Holy Grail of Marketing is the One to One Relationship
Think about a letter from your mother or a dear friend. It is written to you, for you, and only to you. That's the kind of personalization we need to find in our direct mail.
Let's look at an example from the book. Let's say you are the finance arm of a car company and you send monthly statements. You know what kind of car they drive, how old they are, where they live or work and more. What if you put a picture of a 2009 Dodge Charger that the customer owns right on the statement? What if you offered accessories for that vehicle?
The same is true for mobile phones. Verizon Wireless knows all the phones in my house - my iPhone 4S and my wife and kids' phones. Why not offer age-appropriate options on the statement, like a Bluetooth headset for dad and cool ringtones for the kids?
Marketers can do highly personalized direct mail campaigns - one to one programs - right into empty mailboxes! Print is powerful, if done right
What do you think? Jeff Ogden of Find New Customers loves to read your comments and love it when you share on social networks too.
President of the B2B lead generation company Find New Customers. Also the host of the B2B marketing show, Mad Marketing TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.
With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.
Related Forum Posts Women Entrepreneur Tips
- Thank you LeoOliveros,
I found #4 particularly true in my case:
4. The Enterprise Must Include the Power of Power Networks.
As a conductor of your own enterprise, you can not see yourself as a one-woman-show. You must choose to utilize the power people in your life, by asking for help when you need it, and effectively delegating in order to capitalize on your strengths and that of your power network. When certain experts are not represented in your power network, you must actively seek advisors or mentors and develop a team of specialists, so the benefits are received by everyone involved in the power network - the true Power of Power Networks.
Website a must for new businesses!
- The first thing anyone should do when starting out is to get a website. It doesn't have to be a fancy one, you it should explain the company, let people order samples, etc.
Print papers and ads are just thrown away by 90% of the people who get them, I think... but a website is forever...
Success Strategies
- How to get the results you want now?
Success Strategies and Action Steps I have used are:
The Power of Choice
Where you are at this present moment, is exactly perfect from the choices you have made. If you want to be somewhere else, you have to decide clearly what that is (your goal/outcome) and create action steps to achieve this.
The Power of Focus
The book "The Power of Focus" by Jack Canfield, Mark Victor Hansen and Les Hewitt, is one of my treasures in my Entrepreneur Library. If you focus on what you want versus what you do not want, your conscious and sub-conscious mind will direct attention to this. The movie, What the Bleep, Down the Rabbit Hole, explains this in detail about quantum physics and what we create in our lives.
The Power of Commitment
This is not about commitment to others. The first step is the commitment, your word, you make to yourself. Accountability and responsibility are additional success strategies and ingredients to creating the success, defined by you, that you want. The commitment to others reflects your integrity, your word and the team you work with. Co-workers, clients, yoru family, friends and community.
My Success Acronyn in Success Breakthroughs(c) is:
S pecific & self-directed
U nlimited opportunities & possibilities
C reate powerful outcomes
C onsistent measureable results
E xperience pwoerful transformation
S olution and action-oriented
S uccessful habits and outcomes
Break Through to
Powerful LIfestyle & Performance Choices
Moira
The Power of Ten
- Do you want to save money and time? Make the most of your marketing efforts? The Power of Ten™ is about taking the concepts of repurposing and leveraging “to the max”. It allows you to innovate and discover new possibilities for any marketing you already have in place. Here’s how it works:
Make a list of the most recent 10 marketing items you’ve created or paid to have created. If you don’t have any materials, you can simply list the pieces you plan on creating.
Now pick one. It could be an article, ad, poster, anything you have used recently as a marketing tool. Take a fresh look at it. Brainstorm and free write until you find at least 10 different ways to use that piece. You can do this with as many pieces as you want, but for now start with just one.
It’s amazing how much time, effort and money you can save using The Power of Ten™.
Below is an example using The Power of Ten™ with this very article. Even a very short piece, such as this, can benefit from The Power of Ten™. Here are some ways I can use this tip:
1) It’s part of a new marketing program I’m creating that may be called Marketing Full Circle.
2) It’s on my blog.
3) I can tweet it (knowing that it will show up on LinkedIn and many other sites which display tweets).
4) I can go over to LinkedIn and post it to a group.
5) I can it to my ezine subscribers.
6) I will send it to my clients.
7) If it is a longer article, I can try submitting it to an Article Bank, or two, or three.
It started out as part of an answer on Focus.com
9) Eventually it will be part of an eBook on marketing tips.
10) I mention the concept often at speaking engagements.
(c)2010 Elevating Your Business
What would you add to the list? How about your own? Give it a try and comment below.
Wills, Power of Attorneys personal, bank, health
- These four items are important even if you don't have a business.
You don't have to have a Will because the law has procedures that are in place just incase someone dies without a Will. It is call dieing intestate. However, it can be an expensive process for your beneficiaries and your estate may not go to who you want it to go to.
A Will - helps you set up where you want your assets to go to and who they go to. They set out your wishes for the business as well. In Ontario, you do not have to have a Will prepared by a lawyer but sometimes it is in your best interest to do so. There is a lot of info on the internet and kits that are available but they key to this are the witnesses to your signature. You may want to write it yourself and then have a lawyer witness the signing of the Will. If you handwrite you’re Will then you don't need to have it witnessed. But the entire document must be in your handwriting no typing allowed.
The Power of Attorneys - Personal or Health
Personal - This gives someone consent to act on your behalf if you can't due to physical or mental disabilities. The Power of Attorney goes into effect only when you are incapacitated or you authorize it. So it can be signed and ready to be used but only takes effect when you are ready to use it. You don't need a lawyer to prepare these - there are kits on the internet, there are kits that the government have where you can fill in the blanks. But if you have an extensive estate I would take it to the lawyer because their could be other issues that need to be dealt with.
Health – This Power of Attorney outlines what you want to happen in case of medical emergency, for example, do you want to be revived if there is no hope of recovery, is the most common reason, maybe the type of treatment that you want to receive for the particular illness you have. This Power of Attorney protects your health rights when you can't speak for yourself and it gives someone else the right to speak for you. In the Power of Attorney you would outline your request and designate someone to carry them out.
Bank - This one designates someone to look after your finances if you aren't able to do them. The banks have special procedures and these forms are completed at the bank. So if you became ill then your designated person can take care of your finances until you are ready to resume doing them.
The Power of Attorneys and the Wills are legal documents and they can be revoked or changed at any time. If your estate is very large then I would suggest that you have a lawyer prepare these documents to protect your interest.
Again, the law does not have the same rules as a married spouse so this would protect the surviving partner in a common-law relationship.
I realize that most of the subjects that are discussed on this site are concerning growing your business but I deal with the hidden aspect of the business as well and these could affect your business as much as if you can't find that next client.
Happy and Prosperous New Year Everyone
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