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The Power of Print – One to One Mail

Guest post by: Jeff Ogden

Article Overview: Jefff Ogden, President of Find New Customers, had the pleasure of interviewing marketing guru, Jeffrey Hayzlett, for Mad Marketing TV and one of the things he preaches really struck a nerve with me. He covered this in Chapter 8 of his book, The Mirror Test – The Power of One. He’s talking about print.

The Power of Print – One to One Mail

"It's not direct mail that's dead. Broadcast mailing of any kind is." Jeffrey says that most he talks to believe that direct mail is dead and they start praising the latest social media site. Jefffrey wrote "I'm a passionate promoter of the power of print." We at Find New Customers agree and believe B2B marketers should embrace direct mail. We've believe it is a powerful and cost-effective channel, if done right.

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