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The Power of Story-telling in B2B Marketing

Guest post by: Jeff Ogden

Article Overview: Story-Telling is a powerful tool in B2B marketing. Strong characters, great story lines and an engaging plot grabs the viewer and holds on tight.

The Power of Story-telling in B2B Marketing

By Jeff Ogden, President of the B2B lead generation consultancy, Find New Customers

Since the biggest challenge in content marketing is “Producing engaging content” according to MarketingProfs, B2B companies can take a lot from story-telling.

This image is from the FX drama, Justified, which takes the lawman image from the 1800′s and updates it to the present day. It’s gripping, entertaining and fun. The New York Daily News called it “The Best Dramatic Show on Television.”

US Marshall Raylan Givens is an old style law officer in a rural area of Kentucky. Soft spoken and reserved, he encounters dangerous situations and colorful characters, like the mercurial Boyd Crowder. (Walton Goggins (The Shield) plays Boyd Crowder and is a superb actor!)

Justified has rich characters, strong stories and hooks from one episode to the next.

Don’t you wish your lead nurturing campaigns had the same effect? To learn how Find New Customers can help you improve your lead nurturing programs, click here. (You’ll find some outstanding content there.)

What do you think? Can B2B marketers learn to tell stories?

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Article Tags: b2b lead generation, btob lead generation, find new customers, lead generating, lead generation companies, sales lead generation



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