The SCORE Program from Find New Customers fixes the sales lead problem once and for all

Guest post by: Jeff Ogden
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Making a Marketing Reality Check - By Jeff Ogden

Lack of qualified sales leads is the biggest problem affecting BtoB sellers today, according to research by MECLABS and others. In the past, companies purchased lists of so-called leads, deployed lead generation software, and hired inside salespeople – yet the problem remains. Sales simply does not have enough qualified opportunities to work.

To help marketing and sales teams improve qualified lead generation, increase conversion rates and, ultimately, make more sales, Find New Customers, a sales consultancy that helps companies rapidly grow revenue by transforming how they attract, engage and win new customers, has developed a new Find New Customers SCORE Demand Generation Program based on the company’s five step methodology. More information about the Find New Customers SCORE Demand Generation Program can be found athttp://www.findnewcustomers.com/SCORE_Demand_Generation

“I interviewed demand generation expert Brian Carroll, he shared data that indicated the top challenge for BtoB sellers was the lack of quality sales leads,” said Jeff Ogden, President of Find New Customers. “Our SCORE methodology fixes this problem once and for all."

Find New Customers designed this process based on years of experience working with BtoB demand generation clients. The SCORE methodology, upon which the new Find New Customers SCORE Demand Generation Program is based, follows five steps:

1.Simple – Ensure simple things get done immediately in the demand generation process

2.Clear – Make sure that the process is clearly and completely documented

3.Optimal – Improve the process based on lessons learned from real experience

4.Revenue – Ensure that demand generation is focused on revenue generation

5.Enhancement – Work to build the process and increase revenue through improvements

To learn more about the Find New Customers SCORE Demand Generation Program, click the underlined words or contact Find New Customers at sales at findnewcustomers.com or by calling (516) 495-9350

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Making a Marketing Reality Check - By Jeff Ogden

About the Author: Jeff Ogden

RSS for Jeff's articles - Visit Jeff's website
Global leader for General Electric for The Pedowitz Group. Also the host of the B2B marketing show, Marketing Made Simple TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.
Click here to visit Jeff's website.

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The SCORE Program from Find New Customers fixes the sales lead problem once and for all

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