The key to marketing messages – Capture Attention First

Guest post by: Jeff Ogden
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Making a Marketing Reality Check - By Jeff Ogden

B2B demand generation | Content Marketing Tips

“The web is the same as a movie. The story must click in the first paragraph. You must answer what, before you answer why.” Dr. Flint McLaughlin. MECLABS

They used the ideas of movies to illustrate a point. Capturing attention is why movies start with a great battle scene – or parachuting behind enemy lines, or other dramatic device. They capture attention.

B2B marketers need to capture attention first. This video illustrates a classic movie’s way of capturing attention. Notice they answer Why you should watch before the What you are watching.

Do you notice how Star Wars opened with a classic battle scene? Or how Dances with Wolves showed an arrow coming from nowhere to kill a man?

Every movie starts by grabbing your attention. If you want you marketing content to be effective, you need to first grab attention in the first 7 seconds.

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Making a Marketing Reality Check - By Jeff Ogden

About the Author: Jeff Ogden

RSS for Jeff's articles - Visit Jeff's website
Global leader for General Electric for The Pedowitz Group. Also the host of the B2B marketing show, Marketing Made Simple TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.
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The key to marketing messages – Capture Attention First

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