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Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

Guest post by: Jeff Ogden

Article Overview: With the growing popularity of content marketing, merely publishing is no longer enough. You need to find ways to break through and be heard.

Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace (click on title to register for this webinar) Date: February 15, 2012 2:00 PM - 3:00 PM EST Presented by True Influence ("hand selected" Jeff as speaker for this event.)



Overview:

With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. As a result, this noise means it's harder than ever to get your message heard. When everyone's shouting, no one hears anything.

Jeff Ogden of Find New Customers will share five creative ways companies today break through the clutter and getting themselves heard. Filled with actual examples, this is one webinar you won't want to miss. In addition, as the host of Mad Marketing TV, Jeff interviewed Co-Founder and Creative Director of Velocity Partners, Doug Kessler, on a show entitled. "Leaping Out of the Content Ocean" - on differentiation strategies, which fits perfectly with this webinar.

Agenda:

• Join us for this web-based discussion, where we'll discuss and you'll learn:
• How one company used humor to get attention.
• The power of online video with thought leadership.
• Why doing the unexpected generates results.
• Why you really need to "Let Your Freak Flag Fly."
• Some actual case studies

About the Speaker:

Jeff Ogden is the President and Founder of Find New Customers "Demand Generation Made Simple." He also is the Host of Mad Marketing TV - a weekly marketing show sponsored by Act-On Software. Jeff interviews top marketing experts every week.

B2B Marketing expert known as the Fearless Competitor. Author of the popular blog Fearless Competitor. Professional writer and speaker. Profiled in the book, Get Back to Work Faster.

Jeff is a Dad, husband and sports geek. Proud graduate of the University of Notre Dame. He holds a degree in Marketing from the #1 undergraduate business school in the USA. Born and raised in a small town in Southern Indiana, Jeff Lives outside NYC with his wife and three boys.

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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation



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