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What’s the measurable value of blog syndication?

Guest post by: Jeff Ogden

Article Overview: Blogs are powerful B2B marketing tools. Great for inbound links, thought leadership, search engine optimization. But what specifically is the benefit of syndication - sharing automatically with authoritative sites? We asked a top expert, Tom Pick.

Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden
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What’s the measurable value of blog syndication?

B2B Lead Generation | The Power of Blog Syndication

Since this blog is highly syndicated, I asked that question of expert, Tom Pick of KC Associates, as he is a top expert in this.
Here is his thoughtful reply:
  1. Syndication builds blog traffic: as I note in this post, in addition to the link/SEO value, syndication drives about 6% of all traffic to my blog: http://webbiquity.com/business-blogging/how-to-get-more-blog-traffic-real-world-data/
  2. It improves search ranking: links are crucial to generating search rankings and traffic. While it's impossible to precisely quantify this, in general, links from higher-traffic and high authority sites (e.g. b2bmarketingzone.com, socialmediainformer.com, Technorati) have more SEO value than links from general directories and syndication sites (see http://webbiquity.com/business-blogging/100-blog-directories-and-rss-sites-for-promoting-your-blog/) (though even those links have some value).
  3. It increases your influence. Syndication "gets your name out" and positions you as a thought-leader in your industry. What does that do for you? It generates more Twitter followers, blog readers, searches for your specific name or brand, and additional links to your content (which, again, helps with SEO). In terms of generating business results from that increased traffic, see http://webbiquity.com/business-blogging/20-ways-to-generate-roi-from-a-corporate-blog/


Thanks Tom. What do you think? We love comments and those who share.

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

"If more companies listened to (Find New Customers) a lot more would be sold." Dan McDade, Pointclear.

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Home > Marketing > Jeff Ogden > Whats the measurable value of blog syndication >
Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation

About the Author: Jeff Ogden
RSS for Jeff's articles - Visit Jeff's website

President of the B2B lead generation company Find New Customers. Also the host of the B2B marketing show, Mad Marketing TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.

Click here to visit Jeff's website Dashed Line

More from Jeff Ogden
7 Keys to Lead Nurturing
7 Keys to B2B Marketing Succes
How to Find New Customers
Definitive Guide Making Quota


Related Forum Posts
Re: Tactics for Blog Traffic Re: Tactics for Blog Traffic - some more tips to drive traffic to blog or to promote a blog. Squidoo Lens Creation Hub Pages Creation Social Bookmarking (Digg, Delicious, Stumble, Reddit etc.) Be helpful in forums Social Networking (Facebook, Twitter, Myspace, LinkedIn etc.) syndication blog commenting (other blogs) Guest post
Re: Alexa Ranking Goals Re: Alexa Ranking Goals - My goal for Alexa is to get my blogger blog into the top 100K just to prove that blogger is a viable option. Yes, it has its limitations, but I'm just under 314K now after only 4 months since I started this new blog. The main method for driving traffic, especially through SEO, that I have been using is content syndication. I am about to start a new discussion on this topic as I have searched and not found anything so far.
Re: How to gain more website traffic? Re: How to gain more website traffic? - I agree with Michelle. It's an ongoing process and need to do everyday. If you leave at some point the traffic will drop. You can do following things: bookmarking of blog posts ( I am trying to find a perfect software to automate bookmarking process). article marketing (to get one way links) blog commenting (another way to get links) video syndication (try tubemogul.) forum discussion ( this is an organic traffic) Go for organic and sustainable traffic than looking at paid ones. Hope this helps along with other contribution. Thanks, Robert
Re: Hello from a San Diego-based marketer Re: Hello from a San Diego-based marketer - Welcome Aaron! Whats the next stage for your business? Ben
Re: New, young entrepreneur Re: New, young entrepreneur - Congrats H20ismyLife! Do you have a website so we can see any of your work? Whats the next step for you?


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