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What’s the measurable value of blog syndication?



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Making a Marketing Reality Check - By Jeff Ogden

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B2B Lead Generation | The Power of Blog Syndication
Since this blog is highly syndicated, I asked that question of expert, Tom Pick of KC Associates, as he is a top expert in this.
Here is his thoughtful reply:
  1. Syndication builds blog traffic: as I note in this post, in addition to the link/SEO value, syndication drives about 6% of all traffic to my blog: http://webbiquity.com/business-blogging/how-to-get-more-blog-traffic-real-world-data/
  2. It improves search ranking: links are crucial to generating search rankings and traffic. While it's impossible to precisely quantify this, in general, links from higher-traffic and high authority sites (e.g. b2bmarketingzone.com, socialmediainformer.com, Technorati) have more SEO value than links from general directories and syndication sites (see http://webbiquity.com/business-blogging/100-blog-directories-and-rss-sites-for-promoting-your-blog/) (though even those links have some value).
  3. It increases your influence. Syndication "gets your name out" and positions you as a thought-leader in your industry. What does that do for you? It generates more Twitter followers, blog readers, searches for your specific name or brand, and additional links to your content (which, again, helps with SEO). In terms of generating business results from that increased traffic, see http://webbiquity.com/business-blogging/20-ways-to-generate-roi-from-a-corporate-blog/


Thanks Tom. What do you think? We love comments and those who share.

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

"If more companies listened to (Find New Customers) a lot more would be sold." Dan McDade, Pointclear.


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Home > Marketing > Jeff Ogden > Whats the measurable value of blog syndication >

Free PDF Download
Making a Marketing Reality Check - By Jeff Ogden

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About the Author: Jeff Ogden

RSS for Jeff's articles - Visit Jeff's website
Global leader for General Electric for The Pedowitz Group. Also the host of the B2B marketing show, Marketing Made Simple TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.
Click here to visit Jeff's website.
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