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Whom are you targeting? Participation inequality
| Guest post by: Jeff Ogden |
Article Overview: The data shows that only a tiny percentage of people create over 90% of all content.
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Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden |
Whom are you targeting? Participation inequality
By Jeff Ogden, President of the B2B Lead Generation Consultancy, Find New Customers.
I wish to share with our readers an interesting observation. I read it most recently in the book by Brian Solis, Engage, (Chapter 20, pages 243-267) but I've seen it previously too. And I've observed it first-hand.
The bottom line:See that tiny yellow sliver? Those are the Producers. They are rare indeed.
Producers
actively create content, write blogs, record videos, etc. and are
exceedingly rare. "Producers" represent only 1 out of 10 active members.
The vast majority, "Consumers" watch YouTube videos, read articles,
etc., but create nothing.
The
fact that a tiny minority does almost all of the work is borne out by
this fact: The vast majority of book reviews at Amazon.com are created
by a handful of people.
Without question, the Fearless Competitor is a Producer. We've
founded companies, written white papers, written a popular blog, have
our own YouTube channel, etc. That - by definition - is a producer.
What
does this mean to you? If you want to engage and share content, find
the creators in your industry. If you are looking for senior marketing
folks, look for Creators.
What
do you think? What has been your experience? We love your comments?
Don't just be a Consumer, but write a response to become a Contributor.
If you like this article, why don't you download our highly acclaimed (and free) white paper, How to Find New Customers?
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Article Tags: b2b lead generation, btob lead generation, find new customers, lead generating, lead generation, marketing lead generation, sales lead generation
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About the Author: Jeff Ogden RSS for Jeff's articles - Visit Jeff's website With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help. We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today. Click here to visit Jeff's website   7 Keys to Lead Nurturing Definitive Guide Making Quota 7 Keys to B2B Marketing Succes How to Find New Customers |
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