Why Marketing Outsourcing is Growing So Quickly
In a recent blog post, we reported on the rapid growth of marketing outsourcing.http://fearlesscompetitor.com/2012/01/26/the-rapid-growth-of-marketing-outsourcing/
That post showed that marketing outsourcing, which not mainstream yet, is growing very, very fast.
Why are companies looking to hire outside talent for demand generation, content marketing, lead nurturing, lead scoring, social media marketing, etc.?
To understand why, we need to contrast the process of hiring talent vs. the process of outsourcing. I recently wrote a letter to the Chief Marketing Officer of a west coast software firm. I'll share with you what I shared with her:
Let’s consider your choices and the steps to completion:
- Hire in-house
- Sort through hundreds of resumes.
- Struggle to narrow it down to 2-3.
- Conduct phone interviews with HR.
- Cut to final 2.
- Conduct second phone interview.
- Invite 1 or 2 to visit HQ.
- Meet to discuss. Hopefully, you find a good candidate. If not, start over.
- Agree on offer Extend offer. Hope it is accepted.
- Negotiate salary, benefits, vacation time, etc.
- Pray it sticks. The odds are not good.
- If the person does not work out, deal with a painful separation and start over.
“Even the mostrigorousinterview process and entrance exams can only provide a small snapshot of how a person performs in an organization.
” Christopher Collins,Cornell University School of Industrial and Labor Relations.
Outsource to Find New Customers
- Analyze the offering.
- Write a small check. Get started.
No salary, no benefits, no social security, and no vacation time. And since we’ve interviewed the best in the business for Mad Marketing TV, we’re uniquely qualified to bring in top talent needed. For instance, a great demand generation program starts with Buyer Personas. I interviewed the top expert on buyer personas twice and she is a dear friend.