Why Marketing Outsourcing is Growing So Quickly

Guest post by: Jeff Ogden
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Making a Marketing Reality Check - By Jeff Ogden

In a recent blog post, we reported on the rapid growth of marketing outsourcing.http://fearlesscompetitor.com/2012/01/26/the-rapid-growth-of-marketing-outsourcing/ That post showed that marketing outsourcing, which not mainstream yet, is growing very, very fast.

Why are companies looking to hire outside talent for demand generation, content marketing, lead nurturing, lead scoring, social media marketing, etc.?

To understand why, we need to contrast the process of hiring talent vs. the process of outsourcing. I recently wrote a letter to the Chief Marketing Officer of a west coast software firm. I'll share with you what I shared with her: Let’s consider your choices and the steps to completion:

Hire in-house
Sort through hundreds of resumes.
Struggle to narrow it down to 2-3.
Conduct phone interviews with HR.
Cut to final 2.
Conduct second phone interview.
Invite 1 or 2 to visit HQ.
Meet to discuss. Hopefully, you find a good candidate. If not, start over.
Agree on offer Extend offer. Hope it is accepted.
Negotiate salary, benefits, vacation time, etc.
Pray it sticks. The odds are not good.
If the person does not work out, deal with a painful separation and start over.

“Even the mostrigorousinterview process and entrance exams can only provide a small snapshot of how a person performs in an organization.” Christopher Collins,Cornell University School of Industrial and Labor Relations. Outsource to Find New Customers

Analyze the offering.
Write a small check. Get started.

No salary, no benefits, no social security, and no vacation time. And since we’ve interviewed the best in the business for Mad Marketing TV, we’re uniquely qualified to bring in top talent needed. For instance, a great demand generation program starts with Buyer Personas. I interviewed the top expert on buyer personas twice and she is a dear friend.

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Free PDF Download
Making a Marketing Reality Check - By Jeff Ogden

About the Author: Jeff Ogden

RSS for Jeff's articles - Visit Jeff's website
Global leader for General Electric for The Pedowitz Group. Also the host of the B2B marketing show, Marketing Made Simple TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.
Click here to visit Jeff's website.

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