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Why Your Website Needs to Be Grand Central Station
| Guest post by: Jeff Ogden |
Article Overview: n order to drive sales leads for your business, you need to turn your website into Grand Central Station.
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Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden |
Why Your Website Needs to Be Grand Central Station
Look at this image. See the people filling the Great Room at Grand Central Station? How did they get there?
They are there for the trains. Trains going out and trains coming in. Without trains, Grand Central Station would be empty.
In order to drive sales leads for your sales teams, you need to think of your website as Grand Central Station. There's plenty to do at Grand Central Station - shop, grab a bite to eat or enjoy a cocktail. By the same token, there ought to be plenty to do at your website - content to download, videos to watch, and happy customers to see. But it is up to you to ensure that the trains run on time.
To make the trains run, you have to be actively involved, sharing customer focused content online, off-line and in print.(according to Joe Pulizzi of the Content Marketing Institute.)
As for sharing content Jon Miller of Marketo calls this "seed nurturing' - which is planting seeds to take root everywhere. Your blog, on Facebook, on Linkedin, on Digg, on StumbleUpon, on Slideshare, etc. By sharing content everywhere with links back to your website (especially highly focused landing pages) you will drive these travelers back to your own Grand Central Station where you will sell them food, drinks and toys for the kids. (Actually, they will use your Call to Action and sign up - leading to gentle, ongoing lead nurturing.) After you earn their trust and watch their online behavior, you are ready to score and watch for a "hand raise."
A robust website (your own Grand Central Station), ongoing sharing of valuable content everywhere (making the trains run on time) combined with gentle customer focused lead nurturing and carefully crafted lead scoring - leads to lots of sales opportunities, closed deals and job security.
Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.
"If more companies listened to (Find New Customers) a lot more would be sold." Dan McDade, Pointclear.
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Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation
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About the Author: Jeff Ogden RSS for Jeff's articles - Visit Jeff's website With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help. We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today. Click here to visit Jeff's website   7 Keys to Lead Nurturing Definitive Guide Making Quota How to Find New Customers 7 Keys to B2B Marketing Succes |
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