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You Say You Want to Start a (Grassroots Employee Recognition) Revolution?

Guest post by: Jeff Ogden

Article Overview: Guest Blog post from Mike Byam, managing partner at Terryberry. We at Find New Customers appreciate Mike’s contribution.

Free Download - Marketing Made Simple TV is looking for a few good sponsors By Jeff Ogden
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You Say You Want to Start a (Grassroots Employee Recognition) Revolution?

At Find New Customers, we realize that companies are just the people on the front lines - your employees. So this guest post is spot on.
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We live employee recognition and appreciation for companies both large and small atTerryberry. Occasionally, I'm put on the spot by frustrated HR people once they learn what I do. These well-meaning folk may not have the budget to invest in an organized employee appreciation campaign, but they know that one of the keys to keeping good employees onboard and engaged is showing them that they're valued and valuable. This is not just about ego - it's about feeling like one is in an employment situation where their contributions are being recognized for the initiative and attention they are contributing above and beyond their expected duties. "So Mike," they'll say to me with hopeful optimism in their voices, "is there anything I can do inexpensively - or for that matter without any expense - to show my good workers that they are cared about and appreciated? I don't want them to leave for greener pastures, but it's just not a line item in our budget currently - you know, fancy awards and what not."

I will sometimes launch into a philosophical discussion with these well-meaning and budget-challenged leaders about the need to spend money to make money. Other times I'll just give them several tips that utilize the spirit of employee appreciation without the accompanying financial requirements. Tips like these, below:

Employee recognition awards and appreciation ideas don't have to cost much money at all. What they DO require is dedication to paying attention to the great things your staff is doing, and letting them see that you're aware of their hard work. Awareness and communication are the keys! Think about that, and thanks for your time.

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Home > Marketing > Jeff Ogden > You Say You Want to Start a Grassroots Employee Recognition Revolution >
Article Tags: b2b demand generation, b2b lead generation, btob demand generation, btob lead generation, demand gen, demand generation, demand generation companies, demand generation company, find new customers, lead gen, lead generation, lead generation companies, lead generation company, sales lead generation

About the Author: Jeff Ogden
RSS for Jeff's articles - Visit Jeff's website

President of the B2B lead generation company Find New Customers. Also the host of the B2B marketing show, Mad Marketing TV. We help companies rapidly grow revenue by transforming the ways they attract, engage and win new customers.

With 8 out of 10 companies saying the lack of quality sales leads is their biggest problem, they need help. SiriusDecisions also found that fewer than 1 out of 10 companies that implement lead management software went beyond the basics. They need help.

We help companies implement world class lead generation programs. Companies need quality sales leads, so they need sales lead generation programs including social media marketing. They need to implement lead nurturing programs. We are considered one of the best leads generation companies in business today.

Click here to visit Jeff's website
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How to Find New Customers
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