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Jeff Ogden Articles

Guest post by: Jeff Ogden

Marketing Made Simple TV is looking for a few good sponsors - Click To Read Article
Marketing Made Simple TV is looking for smart companies to sponsor the show.

3 Ways Marketing Made Simple TV Beats Mad Marketing TV - Click To Read Article
Marketing Made Simple TV, the new show by Jeff Ogden of Find New Customers, is the successor to Mad Marketing TV, and is vastly better.

Content Creators vs. Editors in B2B Marketing Today - Click To Read Article
B@B marketers need both creators and editors for business success.

Unless You Want to Impress Your Boss, Don't Read How to Find New Customers! - Click To Read Article
If you are serious about growing your business, read How to Find New Customers

How to Deliver Business Results using Social Media - Click To Read Article
Social Media is hot, but how to businesses use it to deliver results?

3 Reasons Marketing Made Simple TV is the best online marketing show - Click To Read Article
Marketing Made Simple TV is red hot. This post explains why.

The Most Important Thing to Do on Monday - Talk to Customers - Click To Read Article
Talking with customers is critically important for business leaders.

If you don't stop sending unsolicited emails, then you won't be successful - Click To Read Article
Sending blind, unsolicited emails is a loser strategy. This is how to fix it.

How to Conduct a B2B Marketing Content Audit - Click To Read Article
Conduct a marketing content audit to ensure you send the right content in the right form to the right person at the right time.

Marketing Made Simple TV to premier on May 10th at noon ET - Click To Read Article
Jeff Ogden of Find New Customers, an Evan Elite Author, introduces his new marketing show, Marketing Made Simple TV.

How to Select a B2B Marketing Agency - Click To Read Article
What to look for when selecting a B2B marketing agency

Can Elephants Really Learn to Dance? - Click To Read Article
Jeff Ogden of Find New Customers questions the ability of large firms to adapt to the world of today.

Sending unsolicited emails is a loser of a business strategy. Stop it! - Click To Read Article
There is a much better way to engage leads than blasting out emails to strangers. Read this to learn how.

Starting From Scratch: 10 Steps To Launch A Content Marketing Strategy - Click To Read Article
In the recent Content2Conversion Conference in NYC, keynote speaker Ardath Albee deliver a presentation on a content marketing strategy

Business Turn-Around Strategy - Why Marketing is the Imperative - Click To Read Article
Marketing is the key to a successful business turn-around.

The SCORE Program from Find New Customers fixes the sales lead problem once and for all - Click To Read Article
New Demand Generation Program uses Innovative Methodology to Improve Qualified Lead Generation, Increase Conversion Rates and Make More Sales

Fix your sales lead problem with the SCORE Program from Find New Customers - Click To Read Article
According to the experts, the lack of quality sales leads is the #1 problem facing businesses today. The SCORE program from Find New Customers is designed to fix this problem once and for all.

Slideshare: The Quiet Giant of B2B marketing - Click To Read Article
Slideshare is the powerful tool that almost no one has heard of it.

5 Keys to Successful Lead Nurturing - Click To Read Article
Lead nurturing delivers the "biggest bang for the (marketing) buck" according to the experts.

How to Create a World-Class B2B Demand Generation Program in Your Company - Click To Read Article
This simple guide to B2B demand generation is the thing businesses need. And it is free.

How Print Media Companies Are Adapting to a New Marketplace - Click To Read Article
The World of Print is changing quickly. This article explains the change.

Generalists vs. Specialists - Why Specialists Know So Much More - Click To Read Article
Outside firms specialize, which makes them superior to in-house people

Why are Lottery Winners So Unhappy? - The Real Story about Happiness - Click To Read Article
We examine the science of happiness with the CEO and Chief Happiness Officer of Delivering Happiness.

How NOT to Promote a Webinar - Why a Speaker Bio is Required - Click To Read Article
There are two main draws for an event like a webinar - the topic and the speaker. Leave one out and it really hampers the draw.

Harness the power of Newsjacking to Grow Your Business - Click To Read Article
Grab a ton of free publicity by leveraging the news.

Good-Bye Chase...Hello American Express - Click To Read Article
How the failure to bend even a little killed a long term relationship.

How to Grow Your B2B Business Using Social Media - Click To Read Article
Jeff Ogden of Find New Customers delivers the keynote address at the BMA-NJ Social Media Symposium

CMO.com | Study Finds Marketers Don't Practice ROI They Preach - Click To Read Article
Too many CMOs are relying on gut instinct rather than data

Ever-Changing Rules: New Era Challenges For CMOs - Click To Read Article
With shorter tenures than ever, CMOs face new challenges in a world growing more and more complex over time.

When life knocks you down, get up - Click To Read Article
Author’s note: One of my all-time favorite posts. In a recent Laugh and Learn (our weekly show on B2B marketing featuring wit and humor) the topic was a great video on free hugs from Italy. Haunting music too. Really inspiring.

Important: Create Content Like A Publisher : 7 Ways to Go Beyond Concept - Click To Read Article
Important marketing event this week.

Create Content Like A Publisher : 7 Ways to Go Beyond Concept - Click To Read Article
Content is the fuel of revenue today. But how does one create the remarkable content and volume needed to engage buyers today. This video briefing on March 29 answers that question.

12 Beliefs of Good Bosses - from the book Enchantment by Guy Kawasaki - Click To Read Article
A great article on what makes a good boss, by the author of a terrific business book.

Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV! - Click To Read Article
Learn from the best. Talk to the host of Mad Marketing TV to create your own thought leadership show.

Keynote Address at the BMA-NJ Social Media Symposium to be delivered by Jeff Ogden of Find New Customers - Click To Read Article
On April 10, 2012, the Business Marketing Association of New Jersey is holding a Social Media Symposium. Keynote speaker at the event? Jeff Ogden of Find New Customers

Superb guests on Mad Marketing TV this week! Interviewed by Jeff Ogden of Find New Customers - Click To Read Article
Jeff Ogden of Find New Customers would like to introduce you to two of the superb guests on Mad Marketing TV.

5 Tips for Engaging in Social Media for Business - Click To Read Article
Social media is hot, but most businesses get into it the wrong way. These five tip will help business to business sellers engage the right way.

Mad Marketing TV is the World's First "TV on the Internet" Show - Click To Read Article
The first of its kind, Mad Marketing TV is the world's first "TV on the Internet" show.

Find New Customers Helps Businesses Keep SCORE to Improve Demand Generation - Click To Read Article
New Demand Generation Program uses Innovative Methodology to Improve Qualified Lead Generation, Increase Conversion Rates and Make More Sales

The Real Need of Sales Today - Fewer, better sales leads - Click To Read Article
The data shows clearly that the #1 goal of business is better quality sales leads. This is why sales needs fewer, better leads and why you need the help of companies such as Find New Customers.

Find New Customer Announces Demand Generation using the SCORE Methodology - Click To Read Article
Find New Customers has distilled all of its experience and knowledge into a new service using a well-defined approach.

Why B2B Companies Ought to Bring in Pros BEFORE Hiring In-House - Click To Read Article
It's a mistake to hire demand generation in-house before having pros analyze what you are doing.

Our Review of Return on Influence - by Mark W. Schaefer - Click To Read Article
Jeff Ogden of Find New Customers reviews this book by social media expert Mark W. Schaefer.

How to Turn Your New White Paper into a Great Lead Generation Product - Click To Read Article
White papers are great bait to attract new customers, but too many companies use a "post and pray" approach. These ideas will help you turn that great new white paper into a useful sales tool.

How to Use a Name Badge as a Personal Branding Tool - Click To Read Article
Your name badge is your wearable business card. Make the most of it by creating a custom name badge!

The Importance of Quiet Time for Executives - Click To Read Article
Time for thinking is so important. You must get away.

"You Don't Know What You Don't Know" - the Problem with Insular Thinking - Click To Read Article
Fresh ideas are the fuel of revenue. Shutting them out hurts companies badly.

Missed the Webinar, but the Data is Shocking! - Click To Read Article
It's truly ugly in B2B sales and marketing

The Results Are In | The Home Page Make-Over at Find New Customers is a Huge Hit! - Click To Read Article
We recently pruned our home page from 550 words to just 28. Did it help? The data is in and the answer is a resounding "YES!"

The Remarkable Growth of Social Media - an Infographic - Click To Read Article
Social Media has exploded in recent years, moving from novelty to mainstream. Ignore it at your peril.

My Review of the book Running the Gauntlet by Jeffrey Hayzlett - Click To Read Article
Jeffrey Hayzlett, former CMO of Kodak, has written a new book about how to effect change in business, Running the Gauntlet. This is my review of the book.

Almost 3 out of 4 B2B leads are NOT sales-ready. Better crank up Demand Generation - Click To Read Article
With so few leads going to sales being sales ready, companies need to focus on demand generation and deliver fewer, more qualified leads to sales.

Why Marketing Outsourcing is Growing So Quickly - Click To Read Article
In a recent blog post we pointed out the rapid growth of marketing outsourcing. While it is not yet mainstream, it is growing VERY quickly. The author of the study gave some reasons, but we wanted to simplify it to a "make/buy" decision.

Branding 101 | Why EVERY Executive Needs a Good About.Me Profile - Click To Read Article
Linkedin is a great site for professionals. Your profile there is like a resume. But sometime you need something simple and easy on the eyes. That's what About.Me does for you.

HubSpot Expands into Voice-Based Marketing Automation - Click To Read Article
When a prospective buyer contacts you, time is of the essence. You must respond quickly or your chances of engaging are low.

Are You Alive? Why Your Blog is the Heartbeat of Your Business. - Click To Read Article
Websites rarely change, but customers and google spiders constantly search the web looking for news. This is why a robust blog is important to every business.

Focus Expert Series on Demand Generation - Click To Read Article
Some time ago, the Fearless Competitor and President of the B2B demand generation and global marketing company Find New Customers hosted a round-table discussion with three top b2b lead generation experts. It was a very, very popular show, so we wish to share it with you today.

Find New Customers is ready and primed for a great 2012! - Click To Read Article
Find New Customers has been investing and getting ready to really crank up business in 2012.

Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace - Click To Read Article
With the growing popularity of content marketing, merely publishing is no longer enough. You need to find ways to break through and be heard.

Find New Customers is primed and ready for a great 2012! - Click To Read Article
Find New Customers is working hard to get ready for a great 2012. Check out the changes.

Bitch and complain - or pick up the phone? - Click To Read Article
An incident happened recently and I see a great lesson in it that I want to share with you. Bitch and complain - or pick up the phone?

Social Media is NOT about Twitter, Facebook and Linkedin - Click To Read Article
Most people think about social media around the big three - Facebook, Linkedin and Twitter. But the author points out that the human need to connect is what it is really about.

The Future of Newspapers etc.is Digital - Click To Read Article
The pundits in media (movies, music and print) contend that people want to steal content. This post shows how they are wrong.

Buyer Personas are the Foundation upon which Demand Generation is Built - Click To Read Article
Looking to improve revenue results? Then don’t blast out emails or buy PPC ads. Instead, invest in the foundation of great B2B marketing programs – Buyer Personas.

How to Find New Customers – the classic white paper - Click To Read Article
How to Find New Customers - the white paper that makes demand generation simple remains a classic. Have you read it? If not, get it today.

B2B Demand Generation Expert Brian Carroll to appear on Mad Marketing TV - Click To Read Article
Mad Marketing TV - the most TV-like show in the industry is fortunate to have world-class guests. One of those is Brian Carroll. We're honored to have Brian on our show.

Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012 - Click To Read Article
"You're not an expert when you say you are. You're an expert when others say you are." told to me by Ardath Albee of Marketing Interactions

Educating B2B Marketers Every Week | Mad Marketing TV - Click To Read Article
Mad Marketing TV – the most TV-like show in the industry, bring you top marketing experts every week. These top experts share important marketing advice every B2B marketer can take and use immediately.

The Power of Print – One to One Mail - Click To Read Article
Jefff Ogden, President of Find New Customers, had the pleasure of interviewing marketing guru, Jeffrey Hayzlett, for Mad Marketing TV and one of the things he preaches really struck a nerve with me. He covered this in Chapter 8 of his book, The Mirror Test – The Power of One. He’s talking about print.

Introducing You to Find New Customers - Click To Read Article
Perhaps you've never heard of the b2b demand generation company Find New Customers. So let's say "hello."

3 Reasons Mad Marketing TV is the best marketing show - Click To Read Article
Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there today. We believe that sincerely.

7 Keys to B2B Social Media Success - Click To Read Article
Find New Customers releases a new "cheat sheet" on social media success

How to Use "Rock Star" status and a Service Mindset to win New Customers - Click To Read Article
Lessons learned from publishing and having an always be helping mindset.

Jeff Ogden named Winner of 2011 “50 Most Influential People in Sales Lead Management” - Click To Read Article
Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts.

60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson - Click To Read Article
“On average (and with little variation among industries) customers will contact a Sales rep when they independently completed about 60% of the purchasing decision process.”

Fearless Competitor is all-new and better than ever! - Click To Read Article
We wish to announce our new and radically redesigned blog. Fearless Competitor is entering 2012 poised and ready for battle! Find New Customers deserves a world-class blog.

12 Marketing-Takeways from the B2B Marketing Manifesto - Click To Read Article
One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page "rant" called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned. I'd like to share Doug's lessons with our fans.

2011 in Review for Mad Marketing TV - Click To Read Article
Mad Marketing TV – the show which delivers simple, pragmatic marketing information to overworked, under-staffed marketers everywhere and is sponsored by Act-On Software delivered several superb shows in 2011. Jeff Ogden of Find New Customers is the show host.

Happy 6th Birthday, Fearless Competitor! - Click To Read Article
Six years ago today, we posted the very first article on this company blog. December 28, 2005. In fact, this blog started long before the B2B marketing company Find New Customers was founded in 2009.

Stop Selling, Start Serving - Click To Read Article
Choosing words that are 100% self focused are a big mistake.

Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election - Click To Read Article
Here are the country's 50 top experts in sales lead management, aka demand generation, b2b marketing, lead generation, content marketing, etc.

Jeff Ogden, Guest Host of Mad Marketing TV, to Interview Bestselling Author, Marketing Authority and Sometime Cowboy, Jeffrey Hayzlett During Special 2012 Kick-Off show - Click To Read Article
Mad Marketing TV – the weekly web–based marketing show, announces special 2012 kickoff show January 5th at 12:00 PM ET

You Say You Want to Start a (Grassroots Employee Recognition) Revolution? - Click To Read Article
Guest Blog post from Mike Byam, managing partner at Terryberry. We at Find New Customers appreciate Mike’s contribution.

Mad Marketing TV featuring Steve Gershik of 28Marketing - Click To Read Article
Mad Marketing TV is a weekly marketing show featuring top experts in B2B marketing.

What’s the Real Key to Success? It’s Failure - Click To Read Article
The World’s Greatest Successes are the World’s Biggest Failures

How to Create a Slick Narrated Slideshare Presentation - Click To Read Article
Slideshare is one of my favorite content marketing tools used in B2B demand generation, but one of my pet peeves is those who create beautiful but silent slides. Seems such a waste - like a mute super-model.

Lead Generation Today - The State of Business with Jim Dickie - Click To Read Article
(This is mostly updated with current data, but overall, not much has changed.) Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies. The data was shocking. Let me summarize it for you here.

The state of lead generation today with Jim Dickie of CSO Insights - Click To Read Article
Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies. The data was shocking. Let me summarize it for you here.

Adios Marketo. It was fun! - Click To Read Article
Marketo will always have a special place here at Find New Customers – they got us started. But like your first girlfriend, sometimes you have to say good-bye. We said good-bye to Marketo recently, and a strange thing happened. Business took off.

Why Your Website Needs to Be Grand Central Station - Click To Read Article
n order to drive sales leads for your business, you need to turn your website into Grand Central Station.

The World’s Greatest Marketing Program? - Click To Read Article
Small companies have limited advertising budgets. They cannot buy newspaper ads, Pay per Click Ads and more without exhausting their limited funds. But we may have struck themother lode. Find New Customers appears on YouTube every week, all year long.

Overview of Find New Customers - Click To Read Article
Brief overview of the b2b demand generation consultancy, Find New Customers

The “God-Father of Content Marketing” on Mad Marketing TV - Click To Read Article
Joe Pulizzi, America’s foremost expert on Content Marketing is our guest on my next episode of Mad Marketing TV. The episode with Joe premiers on Thursday, December 8 at noon ET/9am PT.

Your mother was right "If you don't have anything nice to say, say nothing" - Click To Read Article
When you are angry and upset, don't send that nasty note.

Lies, Damned Lies, and Statistics - Click To Read Article
Unfortunately, some vendors stretch the truth by overstating facts. In this article, we share how one fast growing software company made some big claims, which are not backed by data.

4 Great “Cheat Sheets” on B2B demand generation from Find New Customers – no registration needed - Click To Read Article
"Cheat sheets" from Find New Customers are short and easy to digest information about B2B demand generation delivered in a graphical format. Free with no registration needed.

Why People Don’t Believe Advertising - Click To Read Article
3 out of 4 People don’t believe advertising | Here’s why

5 Great Ideas for CEO’s in a Tough Economy - Click To Read Article
With the economy continuing to slump, business leaders are looking for fresh ideas to grow revenue. Here the President of Find New Customers shares five fresh ideass.

Mad Marketing TV - Click To Read Article
This show, hosted by yours truly, went live last week. Click the link below to watch it.

My Review of the Book "Managing Content Marketing" by Robert Rose and Joe Pulizzi - Click To Read Article
"B2B marketers are in an arm's race around content. The winners will be those with the best content." Paul Dunay, Buzz Marketing for Technology.

The 12 Beliefs of Good Bosses - Click To Read Article
12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki He quotes Bob Sutton, a professor at Stanford University and author of Good Boss, Bad Boss: How to Be the Best…and Learn from the Worst. Professor Sutton compiled a great list of twelve beliefs of good bosses, which we share here.

5 Prerequisites for Marketing Automation - Click To Read Article
o you just decided to buy marketing automation software to crank up sales leads, track the ROI of your campaigns, and prove just what exactly marketing has been doing to drive the bottom line. Wise choice. Whether you’re an SMB, a regional division of a large enterprise or a multi-national marketing organization, lots of vendors would be happy to sell you that license. But we’re here to say: “Wait a second. Before you buy marketing automation, there are a few things you need to do first to make sure it is a huge success.” Here are five things you ought to ensure you have in place before you even begin to roll out a new marketing automation software solution.

Content Marketing Principles and Practices - Click To Read Article
Jim Burns of Avitage is one of the top content marketing experts in the USA and I love how he thinks. He created a great blog article I wish to share with my readers too. To see Jim’s original article, go to Content Marketing: Principles and Practices.

16 Marketing Terms to Ban Today - Click To Read Article
My good friend, Paul Dunay, who writes the popular blog Buzz Marketing for Technologyonce told me that B2B marketers are in an “Arms Race around Content.” This means that companies are one-upping each other on content. One of the keys to great b2b lead generation content is to make it engaging for your reader. This means to use terms readers use – not terms your industry uses. But what words are the worst?

Quote from Social Marketing to the Business Customer - Click To Read Article
Marketers should be growing their budgets at the expense of sales departments From the new book by Paul Gillin, Social Marketing to the Business Customer

Are you looking for fish? Or are you looking to become a fisherman? - Click To Read Article
“Give a man a fish and feed him for a day. Teach him to fish and feed him for life.” Chinese Proverb

3 Marketing Ideas from Kinaxis - Click To Read Article
What can you learn from the savviest marketing companies on Earth?

Aligning Sales and Marketing – Why It’s Not Working and What to Do About It - Click To Read Article
Each day I hear the drumbeat…Align sales and marketing for revenue results. One problem: The message is wrong and is not working. Marketing and Sales are as far apart as ever in most firms. At one of Find New Customers clients the marketing team complained about the lack of cooperation from sales.

Whistling past the graveyard | Insights from the 2012 B2B Marketing Benchmark Report - Click To Read Article
If you ask a business executive how good his or her company is in B2B lead generation,almost all will say “We’re experts at it.” But a big of digging reveals the truth that belies this statement.

Strong characters are a foundation of B2B marketing - Click To Read Article
I interviewed Brian Kardon, the CMO of Eloqua. Very interesting discussion, but one thing is clear. A strong robust character is a key element of a strong B2B marketing foundation.

Trust and the Big Lie of Lead Generation - Click To Read Article
Last Friday, someone filled out this form to download content. It’s exactly the theme of this post. People lie.

How to Prosper Despite a Bad Economy | Insights from How to Find New Customers - Click To Read Article
Every day I hear how bad the economy is. The news is filled with layoffs, store closings,and more and more bad news. It’s all doom and gloom.

Why you will never see an ad for Find New Customers - Click To Read Article
“We rely on fans to spread the word for us – not ads.” Jeff Ogden, President of Find New Customers

Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong - Click To Read Article
“He just didn’t work out.” Hardly a day goes by that I don’t hear about a company’s hiring mistake. “He had great experience and industry knowledge, but he just didn’t work out.” Or at a social media company in NYC, a VP departs after just 90 days. Another one bites the dust. I hear this over and over and over.

Guest Post: Content Marketing: 7 Simple Steps to Get Started - Click To Read Article
We’re delighted to present this guest post by Jep Castelein, of LeadSloth ”Smart Ideas for Lazy Marketers.” Jep’s now with Marketo. Thanks for this great insight on content marketing, Jep. A top B2B demand generation expert once said to me. “Jeff, if you look at a company’s website and find no good customer-focused content, they are NOT doing lead nurturing.” Sound advice, I think. That’s how important content marketing really is. ____ Jep Castelein Contributing Blogger

Blog syndication: What's the Measurable Value? - Click To Read Article
Since this blog is highly syndicated and we were asked for the value of syndication, I asked that question of expert, Tom Pick of KC Associates, who happens to be a good friend of Find New Customers, as he is a top expert in blogging. I asked Tom to help me understand the real value of blog syndication. Here’s his thoughtful reply:

Shifting Sales Environment Creating New Role For Enablement Solutions - Click To Read Article
This article, featuring our good friend, Jim Burns, CEO of Avitage, rightly points out that content is needed at every stage of the buying process, including after deal hand-off.

Content Marketing Expert Joe Pulizzi interviewed by Hubspot - Click To Read Article
Great video interview with the author of Get Content, Get Customers by the smart folks at Hubspot. Joe shares great advice on content marketing in this interview for B2B marketers.

What’s the measurable value of blog syndication? - Click To Read Article
Blogs are powerful B2B marketing tools. Great for inbound links, thought leadership, search engine optimization. But what specifically is the benefit of syndication - sharing automatically with authoritative sites? We asked a top expert, Tom Pick.

The Made to Stick Success Model - Click To Read Article
The New York Times best-seller, Made to Stick – contain a model on sticky ideas. I share because is it a perfect model for content marketing professionals. Want to create compelling content? Ensure it adheres to these principles.

The business process that no longer works - Click To Read Article
Companies used to use a very simple and straightforward business model to drive revenue. One small problem - it no longer works.

Looking for Sales Leads | Don't Put Everything into the Social Media Basket - Click To Read Article
While social media may be the prettiest girl at the ball, this study done by demandbase shows that she's not the best there. In fact, she's not even close.

Surprise – powerful way to engage prospective buyers - Click To Read Article
You want to get better results from your lead nurturing and marketing campaigns. Have you considered the power of doing the unexpected?

2012 Revenue – Making It Happen vs. Hoping It Happens - Click To Read Article
The folks from CSO Insights did a webinar by this title recently. Here are some of their conclusions: Sales quotas keep going up – and faster than ever. We cannot count on an improving economy to save us Product advantages are no longer adequate

Your company is struggling to create quality sales leads. What do you do? - Click To Read Article
Let’s assume you’re a fairly decent golfer. You consistently shoot in the 90s, but you arecompetitive and you want to improve. What do you do?

Search Engine Optimization is NOT B2B Demand Generation - Click To Read Article
Recently I spoke with a business owner who had hired a search engine optimization firm. That firm had done a fine job, and this owner thought his marketing was in good shape. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation.

Attention B2B Marketers : Embrace the Future (It ain’t Plastics, it’s Mobile) - Click To Read Article
In the classic movie, The Graduate, a young man named Benjamin (played by Dustin Hoffman), fresh out of college The Graduatewas approached by a business man, Mr. McGuire. This dialog took place: Mr. McGuire: “Benjamin, I want to say one word to you. Just one word.” Benjamin: “Yes, sir.” Mr. McGuire: “Are you listening?” Benjamin: “Yes, I am.” Mr. McGuire: “Plastics.” Benjamin: “Just how do you mean that, sir?”

Why Sales needs Content Marketing and Marketing Automation - Click To Read Article
Salespeople often thing topics like content marketing and marketing automation mean nothing to them. They need to close deals. But in this article, Jeff Ogden of Find New Customers (http://www.findnewcustomers.com) shares why it really does matter to sales.

2 Take-Aways from a MarketingSherpa Case Study - Click To Read Article
Centerbeam, a company that delivers technology infrastructure support for mid-sized businesses, was the subject of a case study by MarketingSherpa recently. You can read the case study at Lead Generation: How ignoring 16,896 companies helped improve Sales-Marketing alignment. We wish to share our thoughts on this case study with our fans.

Why "We're the Leading Provider of" is NOT! - Click To Read Article
Lead Generation Companies | Why "We're the leading provider of" is a BIG Mistake As an experiment, I did a Google search on "Leading Provider of" Wow! Lots and lots of hits.

The Importance of Trust – 4 Ways to Earn It - Click To Read Article
When you are in Sales or Marketing, you’ll need to earn the trust of your prospective customers. So whether you’re trying to do lead generation marketing or sales lead generation, you’ll need to build trust.

How to Get Linkedin Recommendations - Click To Read Article
Linkedin is the premier business social network and every business person needs a Linkedin profile – with a photo and recommendations. The photo is easy, but how do you go about getting recommendations? Most profiles have only 2 or 3.

How, When and Where Buyers Want Content - Click To Read Article
Content is huge today. As my friend Paul Dunay said "Companies are in an arms-race around content." And I've been on my soapbox, talking about the importance of story-telling. (I'm still struck by the number of B2B sellers lacking customer-focused content today. It is shocking.) Sorry to give a plug here, but we recommend our Content Marketing Workshop. And you should also download the great white paper from our friends in the UK at Velocity Partners too - the BtoB Marketing Manifesto. (below)

7 Keys to BtoB Social Media Success - Click To Read Article
Social media is young and red-hot, but businesses, especially companies that sell complex products (software, hardware, insurance, etc.) struggle to get their arms around this exciting new capability. Precisely because it is so new – companies are continually trying to get their arms around it.

What do you wish you asked your marketing automation vendor before buying? - Click To Read Article
Hindsight is 20/20 and buyers of marketing automation software are probably thinking “If I had only known what I know now.” Thankfully, our friends at Software Advice did a survey to ask exactly that question: “”What do you wish you asked your marketing automation vendor before buying?”

3 Reasons Qlikview is killing Microstrategy - Click To Read Article
Microstrategy is a big, established player in business intelligence, but lately a company called Qlikview has been growing much, much faster. Why is this happening?

The Fatal Flaw in the Job Description/Resume Process - Click To Read Article
If you read our earlier post More Reasons to Outsource B2B Lead Generation, you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. Why is this?

Doctor, Heal Thyself! Why companies are unable to diagnose their own demand generation challenges - Click To Read Article
Companies lack the ability to diagnose their own B2B lead generation shortcomings and challenges. That is clear.

A Terrible Prospecting Email Example - Click To Read Article
As we pointed out in this blog article “The Current State of B2B Demand Generation“, most companies still use email as their main lead generation tool. So how well they use email is critical. This example shows how NOT to do it. This is an actual email a business partner received from a multi-billion dollar telephony company. It proves that even really big companies can send terrible emails. The company name and sales rep name has been removed to protect them. (We wish to show an example, not punish them.)

Why’s B2B Marketing So Boring? - Click To Read Article
Does everyone sound alike to you too? Name any product or service and then try to explain what makes one different from the other. Good luck.

How Do You Do It? – My secrets (shh!) 6 Tips for blogging success - Click To Read Article
Check out these mind-blowing statistics: Jeff Ogden Jeff Ogden, the Fearless Competitor 1,067 Posts Almost 62,000 viewers to date In nationwide syndication Publishes on the Kindle Publishes 7 days a week and mostly twice on weekdays Those stats are for this extremely popular blog, Fearless Competitor dot net.

Gobbledy-gook example – How NOT to do B2B lead generation - Click To Read Article
“No one cares about your products and services except you” David Meerman Scott Even today, companies fail this lesson. This company is a textbook case on how NOT to generate sales leads.

5 Tips for Developing Strong Buyer Personas - Click To Read Article
Buyer Personas are the foundation of great B2B marketing. Without personas, you simply cannot be great at demand generation.

More Ammunition for Outsourcing Lead Generation - Click To Read Article
We and others have been discussing the advantages of outsourcing B2B lead generation to the experts. But only 1 in 5 companies is doing that. The other 4 in 5 is hiring in-house. Is that a good or bad idea?

Medium Sized companies struggle with B2B demand generation too - Click To Read Article
Previously we looked at the results of a survey by Act-On Software, which found that large companies (500 employees or more) were struggling with B2B demand generation. The survey showed that the vast majority were doing only “Top of Funnel” activities, like email campaigns and events – which drive raw, unqualified leads. Few were doing lead nurturing and almost none were doing lead scoring.

How to Create a Great Client Case Study - Click To Read Article
I’ve been researching a software company in Colorado. On their website, they had a few Case Studies“customer success stories.” But they were atrocious – simply shilling product.

The Current State of B2B demand generation - Click To Read Article
I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.” But I just saw the results of a study by Act-On and the verdict is clear. Most continue to market in the dark.

The Importance of Thinking Outside-In - Click To Read Article
As I browse B2B websites, I’m struck by a very common mistake I see over and over. I estimate as many as 9 out of 10 companies think Inside Out today. Inside-Out means you look at buyers through the lens of the business.

The key to marketing messages – Capture Attention First - Click To Read Article
The most important first job of your content is to capture the attention of the reader. The great minds at MarketingExperiments said it best. You have seven seconds to grab attention.

Hugely challenging but richly rewarding - Running your own business - Click To Read Article
Those two opposite ideas sum up how I feel about my my b2b lead generation business, Find New Customers.Small business plans

Accolades for How to Find New Customers - Click To Read Article
We wanted to write a white paper on B2B lead generation. We reached out to several companies to sponsor, and the fast growing marketing automation software company, Marketo, stepped up. Jill Konrath, author of Selling to Big Companies and SNAP Sellling, generously agreed to be my editor. We are eternally grateful to both Marketo and Jill.

Demand Generation Training | $99 via email - Click To Read Article
Find New Customers is pleased to present our very low cost demand generation training course. Just $99 signs you up for a series of 18 weekly emails sharing key insights on lead generation.

How to Improve Lead Nurturing using the LSL Model - Click To Read Article
One of the biggest challenges facing B2B marketers today is the challenge of creating content that engages the reader. A study by MarketingSherpa found it to be the most-cited problem. In this article, Jeff Ogden, President of Find New Customers, shares an innovative approach to help the marketer address this challenge.

The Power of Article Marketing - Click To Read Article
Article marketing is a great way to build inbound links. Find New Customers has tens of thousands in a matter of months.

Performance Planning 2.0: 4 Steps to Turn Around Under-Performers - Click To Read Article
According to CSO Insights data, fewer reps are achieving quota (2010: just 6 out of 10 made quota), yet quotas, on average, are going up (95% of companies plan to raise quotas in 2011!). Can you really grow sales by fiat?

Use Marketing to Build Your Business for Less - Click To Read Article
We recently had a guest post here from Mac McIntosh of AcquireB2B (B2B Demand Generation Expert Mac McIntosh interviewed by Find New Customers.) He had a post in a recently newsletter about how marketing can generate sales opportunities at considerably lower cost that we liked.

What is Lead Nurturing? - Click To Read Article
"Marketers rank lead nurturing highest as under-funded relative to value potential."Lead Nurturing Lead Gen ROI Report 2010, Lenskold Group

HOW TO: Deal With Bad Clients - Click To Read Article
Every business has a handful of bad clients. This article tells you how to deal with them.

The Elevation Principal – Demistified - Click To Read Article
The Elevation Principle was introduced in the book, Launch, by Michael A. Stelzer. He explains it as a simple way to rapidly grow a business. In this article, the President of Find New Customers (http://www.findnewcustomers.com) explores what this formula really means.

The Awesome Power of Story - Click To Read Article
Smart marketers everywhere are starting to realize the awesome power of great story-telling. I'm a sucker for a great story. But so is almost everyone else. We are hard-wired to love great stories.

3 Reasons You Should Outsource Lead Nurturing and Scoring - Click To Read Article
One of the top experts in B2B demand generation, Brian Carroll, once said to me “If you look at a company’s website and you are unable to find good buyer-focused lead nurturing content, they are not doing lead nurturing.“

Do Car Commercials on TV Sell Any Cars? - Click To Read Article
Am I the only one asking this question? Better yet, why do companies continue to throw money away on TV advertising?

“The Office” and the world of sales - Click To Read Article
The hit TV show "The Office" has lessons for B2B marketing and sales leaders.

How to gain customer trust – Insights from Guy Kawasaki - Click To Read Article
Guy Kawasaki, Author of Enchantment, recently presented how to gain trust with your customers. His thoughts match ours, so I wish to share with our readers.

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers - Click To Read Article
Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today, Mac McIntosh. Mac is also publisher of Sales Lead Report® and B2BMarketing Technology Insights™ e-newsletters with more than 20,000 B2B marketing, lead generation and sales professionals as subscribers, and Sales Lead Insights®, an award-winning blog. A full bio follows this interview.

How to Find New Customers – our highly acclaimed white paper - Click To Read Article
B2B Demand Generation | How to Find New Customers Though it has been out for some time, it is considered by many to be one of the best white papers on B2B demand generation ever.

A review of the book, Pitch Anything, by Oren Klaff - Click To Read Article
As President of the B2B demand generation company, Find New Customers, and a prolific blogger, I’m often invited to do book review. But after doing quite a few, one grows jaded a bit – so we ask tough questions. The two questions I ask every time I do a book review: Does the book bring fresh insights and perspective? Is the book well written and easy to read? Only a book that gets a “Yes” on both questions gets a 5 star review.

Giving up on marketing content far too soon….. - Click To Read Article
Drives me crazy when companies pull the plug too soon`

The Awesome Power of a Smile - Click To Read Article
In his great book, Enchantment, Guy Kawasaki, which I review here – talks about the importance of smiling. I could not agree more, Guy. Guy advocates smiling so broadly, you get “crows feet” around your eyes – like George Clooney.

Marketing, circa 1982 - Click To Read Article
The world of B2B marketing has changed dramatically since the author was graduated from the University of Notre Dame in 1982 with a degree in marketing. This article explores the change and what to do about it.

Fixed vs. Growth Mindset - Click To Read Article
Is the brain static or can it be changed? Is it a muscle or more like a bone? This article explores the idea of a fixed vs. growth worldview.

The Pathetic State of B2B Demand Generation - Click To Read Article
Jeff Ernst of Forrester Research looked at B2B companies and found them wanting.

How to Enchant Employees - Click To Read Article
In his great book, Enchantment, Guy Kawaski shares insights on his vision for gaining trust. One of the most interesting ones is "How to Enchant Employees" which we share below.

7 Keys to Lead Scoring Success - Click To Read Article
Your marketing database is a great company asset, but not all are the same. Some are good leads and some are duds. Lead scoring separates the good leads from the not so good leads.

What 5 IT buyers would do if they were the CMO at a Technology Company - Click To Read Article
Find New Customers is pleased to present this guest post by Kenny Madden of Spiceworks. I really like it because he asks actual buyers what they would do if they were Chief Marketing Officer.The comments here should ring true to all marketers – don’t BS us, build relationships, stop selling, etc. We’re featuring a lot of great guest bloggers this summer. In addition to Kenny, we featured Joe Pulizzi of Junta42 and Content Marketing World – Developing an Integrated Content Marketing Strategy that Works. More to come. We hope you enjoy it. We thank Kenny and invite you to check out his profile below the post.

Content Marketing: 7 Simple Steps to Get Started - Click To Read Article
Our good friend, Jep Castelein of Marketo wrote this for Find New Customers blog.

Nine Things Successful People Do Differently - Click To Read Article
Found this great post at The Harvard Business Review Blog. Here are the 9 things successful people do differently. I summarize very briefly below, but you have to go to the original article to real the full thing.

Why are some companies prospering in a terrible economy? - Click To Read Article
“Job Growth Falters, Clouding Hope for Recovery” This headline, on the front page of the New York Times on Saturday, July 9, 2011, talks about how bad times are and how few companies are hiring. It sounds bleak. But a few companies are growing fast and hiring quickly. Who are those companies and why are they doing so well, despite bad economic news?

Where Leads Come From – Current vs. Best Practices - Click To Read Article
Currently, expensive and experienced salespeople generate almost 1/2 the sales leads in B2B sellers today. In this article, we contend that marketing is vastly better qualified to generate sales leads than sales is. They can do it for less cost and with greater effectiveness.

Marketing automation starves without a Content Marketing strategy - Click To Read Article
Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. If you’ve invested in Eloqua, Marketo, Silverpop, Pardot or the like, this post is for you. (Find New Customers is a Gold partner for Silverpop and closely aligned with Eloqua and Marketo.)

B2B Demand Generation | 5 Tips from the Pros - Click To Read Article
In this terrible economy, business leaders need simple, actionable information. Since Jon Miller, Co-Founder and VP Marketing at Marketo distilled advice from top experts in B2B marketing, I thought we should share it with you, as it is simple and clear.

Marketers Lagging in Demand Generation - Click To Read Article
"I find it sad how badly most companies are doing in B2B demand generation today. Instead of complaining about the poor economy, if more invested in quality demand generation programs, they'd put up vastly better results." Jeff Ogden, President, Find New Customers.

Guest Post from Joe Pulizzi of the Content Marketing Institute - Click To Read Article
We at the B2B demand generation company, Find New Customers, are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. (Full bio follows the post.) Thank you for this great post, Joe.

Giving Credit Where Credit is Due - Click To Read Article
We wish to make something very, very clear. We also want to set the record straight. And we wish to respond to those who make, in our opinion, wild and false accusations. We will not sit idly by and have people sling drivel. We give credit where credit is due!

The Lead Generation Assessment - Click To Read Article
Feeling lousy? Go to the doctor and get a checkup – for you. Business feeling lousy? Check out the Lead Generation Assessment Service – and get a checkup – for the business

Find New Customers | Great content on B2B demand generation and always FREE - Click To Read Article
"The content at Find New Customers is so good, you really should make it a pay site." That has been suggested several times. Problem is, that is not our business strategy.

How to create one kick-ass lead generation program in just 5 steps - Click To Read Article
As business struggle to create quality sales leads for sales teams, Jeff Ogden, President of the B2B lead generation consultancy Find New Customers (http://www.findnewcustomers.com) shares 5 key to creating a great lead generation campaign.

New Content Marketing Service from Find New Customers Helps Business Executives Reach Bigger Audience with Their Vision & Ideas - Click To Read Article
Company leaders often create press releases and videos for customers and the media, but that is as far as it goes. This means limited exposure to their great ideas.

Story-telling in lead nurturing - the power to engage - Click To Read Article
Lead nurturing is the process of sharing valuable content (valuable to the recipient) over time, earning his or her trust, till she is ready to buy. But the best way to craft a compelling lead nurturing program is through a story-telling approach.

How to hire great employees - every time - Click To Read Article
What are the chances the person you just hired will still be here in 18 months? Answer: Flip a coin. It's sad how bad we're doing. Is there a better way?

Sales without Marketing is a huge blunder - Click To Read Article
Marketing plays a critical role today - with more and more of the process online, companies need a robust marketing program to help sales make their numbers.

B2B Lead Generation | Where Are You Today? - Click To Read Article
A Senior VP of Worldwide Marketing shares where his company stands in B2B demand generation today. Are you as frank and honest as he is?

The importance of story-telling in lead nurturing - Click To Read Article
Lead nurturing is the process of sharing valuable content (valuable to the recipient, not you) till the prospect is ready to buy. But sharing random content does not work. Use a story - as it engages the mind.

Marketing as a business turn-around strategy - Click To Read Article
When a business struggles and loses money, sometimes the Board steps in and replaces the Founder with a new CEO. In this blog article, Jeff Ogden, the President of Find New Customers (http://www.findnewcustomers.com) shares ideas on what that new CEO can do to grow revenues and increase market share.

Why Hiring Managers Keep Blowing It - Click To Read Article
Hiring mistakes happen over and over. We explore why mistakes are happening and make recommendations on how to find hidden stars.

CAPTCHA Can Kill Your Conversion Rate - Click To Read Article
Want better results and less abandoning of your website forms? Lose the CAPTCHA…

Find New Customers releases “7 Keys to B2B Marketing Success” - a new free "cheat sheet" - Click To Read Article
"Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.” Jill Konrath, SNAP Selling

Conclusions from the study: Sales Speaks - Perceptions and Ponderings on Marketing Leads - Click To Read Article
Over the last four years, sales quotas increased 33%, while quota achievement dropped by 25%. Only 50% of salesreps made quota in 2010 and in 42% of companies, fewer than 1/2 made quota. This is why the role of demand generation is growing by leaps and bounds.

6 Marketing Principles from Made to Stick - Click To Read Article
The 6 Principles in this New York Times best-seller are great ideas for B2B marketers today

The Power of Story-telling in B2B Marketing - Click To Read Article
Story-Telling is a powerful tool in B2B marketing. Strong characters, great story lines and an engaging plot grabs the viewer and holds on tight.

Whom are you targeting? Participation inequality - Click To Read Article
The data shows that only a tiny percentage of people create over 90% of all content.

Buy software is easy. Fixing lead generation is hard. - Click To Read Article
Buying a product like marketing automation is very, very easy. But fixing the sales lead quality problem is hard. In this article, Jeff Ogden of Find New Customers shares the ugly reality for B2B sellers today.

The Power of Great Story-Telling - Click To Read Article
With b2b sellers struggling to create engaging content, Find New Customers suggests you look at the power of great story-telling. Story-Telling is a powerful tool in B2B marketing. Strong characters, great story lines and an engaging plot grabs the viewer and holds on tight.

Dealing with Prospects in the 'Untroubled/Unaware' Stage - Click To Read Article
The most difficult challenge in sales is talking to prospect who need your product or service - but don't know it. They do not see the trouble or the need to change, so we call this the Untroubled/Unaware stage. This article explains how to deal with people in this stage.

10 Reasons NOT to Talk to Find New Customers - Click To Read Article
David Letterman can do it. Why can't we? 10 Reasons NOT to Talk the B2B lead generation consultancy, Find New Customers.

Lead Nurturing Overview - Click To Read Article
"Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today." Jeff Ogden, President of the B2B lead generation consultancy Find New Customers

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Click To Read Article
Great B2B Marketing lessons can come from anywhere – including a remarkable TV series.

Using Buyer Personas in B2B Marketing - Click To Read Article
I’ve long argued that Buyer Personas are THE basic building block of B2B marketing today. But Jim Burns of Avitage told me that companies he talks to claim “We know our buyers.” But do they really? I’ve experienced this too, Jim. In fact, a small software company in Florida simply called a meeting and discussed personas. Sorry, those are not personas.

The 7 Keys to B2B Marketing Success - Click To Read Article
Working with the new client for the B2B lead generation consultancy Find New Customers, we’re coaching them on the basics of B2B marketing. This got me to thinking that a lot of companies could use a primer on the basics. After all, you have so many options today – it’s overwhelming. So we crafted our "7 Keys to B2B Marketing Success." By making sense out of it and focusing on the basics, we can help you save money and time. (Please note that we linked each key to further information, so you can learn more about each key with a single click.)

11 Questions to Help Evaluate Your Demand Generation Plan - Click To Read Article
Is Your Demand Generation Plan as good as it can be? Find out here. 11 questions to help you evaluate your demand generation plan.

Inside the Mind of the B2B Buyer - New Paths to Purchase - Click To Read Article
The B2B buyer of the past has change dramatically. What worked in the past no longer works. This article explores the new reality and misconceptions.

The Invisible Sales Rep - Click To Read Article
Unfortunately, very few salespeople have the kind of online presence to be easily found. This is a real problem.

What the heck's a Sales Lead anyway? - Click To Read Article
One of the biggest challenges in B2B marketing is agreeing on the real definition of a sales lead. Oftentimes, what Marketing says is a sales lead is diametrically opposed to what Sales calls a sales lead.

How to turn a good white paper into a great lead generation piece - Click To Read Article
B2B marketing content like white papers are a invaluable resource in marketing. But post and pray - along with social marketing - delivers only a trickle of leads. Here we share insights from top B2B marketing experts.

What's the ONE thing I need to do in B2B Lead Generation - Click To Read Article
B2B lead generation is tough and complex, with many options and challenges. Companies are looking for simple and innovative ideas they can implement quickly.

The crazy, complex world of B2B marketing today - Click To Read Article
The world of B2B marketing is facing unprecedented change at an alarming rate. Social media is exploding. Devices like smartphones and iPads are changing the people consume content. It's clear the world is complex and crazy today.

Most intimate marketing channel – the smartphone - Click To Read Article
Mobile is poised to explode in 2011! Especially now that Verizon Wireless has the iPhone. It’s your best friend, as well as your worst enemy. You have it with you all the time.

6 Keys to B2B Marketing Success in 2011 using B2B Lead Generation - Click To Read Article
Every B2B seller wants better results and B2B lead generation is an imperative. But what actions can they take to deliver fiscal results. In this post, Jeff Ogden, President of the B2B lead generation company, Find New Customers, shares 6 simple ideas to make a BIG difference in B2B marketing results.

Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads - Click To Read Article
A comprehensive study of Chief Marketing Officers finds their greatest challenge - generating high quality sales leads. “THE VAST MAJORITY OF CMO’S IN THE STUDY INDICATED THAT GENERATING HIGH QUALITY LEADS IS THEIR TOP CHALLENGE. NEARLY TWICE AS MANY RESPONDENTS INDICATED THIS WAS A PERTINENT CHALLENGE OVER ANY OTHER CHALLENGE LISTED.” Source: MarketingSherpa B2B Marketing Benchmark Study, August 2010 of 297 CMOs

The Problem with Kids: How Your Products and Services are Truly Perceived - Click To Read Article
The author shares a remarkable insight on how B2B companies market today. Their products and services are like their children. They may love them, but no one else does. As David Meerman Scott says "No one cares about your product and services except you."

B2B Lead Generation: Social Marketing to the Business Customer - Click To Read Article
A new book by social media expert Paul Gillin explores how to use social media in a business to business setting.

5 tips to engage new customers - Click To Read Article
Getting the attention of prospective new customers is the hardest thing to do in business to business marketing today. The author shares five tips to address this problem.

Get 43% Better Results by Outsourcing B2B Lead Generation - Click To Read Article
Using outside professionals to help your company implement lead generation programs gives 43% better results than hiring your own lead generation person and it costs a lot less. Case closed!

Cold Calling is Dead. No it isn't. Cold is dead. Calling is not. - Click To Read Article
Cold calling has been a traditional way to find new sales leads. But it has changed dramatically in recent years as the Internet enabled self education. In this article, the President of Find New Customers explores the new world of cold calling.

50% More Sales-Ready Leads at 33% Lower Cost Per Lead - the Power of Lead Nurturing - Click To Read Article
The experts say that Lead Nurturing - sharing valuable content over time with prospective buyers till they are ready to buy - gives great fiscal results. But how can you QUICKLY learn about B2B lead nurturing, without a big investment of time? This is why we offer a free "Cheat Cheat" - 7 Keys to Successful Lead Nurturing from Find New Customers.

How to do great marketing with (almost) no money - Click To Read Article
Many small businesses have very limited marketing budgets. They cannot afford TV ads, radio, billboards, print ads, etc. So how can they get prospective customers. In this article penned for March Marketing Madness, Jeff Ogden, President of Find New Customers, shares insights for limited budgets.





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