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Finding the Right Marketing Mix For Your Home Based Business

Guest post by: Domenic Manganelli

Article Overview: The competition is stiff for Internet traffic these days and getting worse. It pays to find the right marketing mix for your home based business. Here are a few options to consider, including both tried and true methods and new media marketing.

Finding the Right Marketing Mix For Your Home Based Business

The competition is stiff for Internet traffic these days and getting worse. It pays to find the right marketing mix for your home based business. Here are a few options to consider, including both tried and true methods and new media marketing.

Multiple Marketing Channels Onsite

A recent survey of marketing professionals named websites as the number one marketing method for all online businesses. That is because it is now possible to launch multiple marketing channels right from a merchant's own website. With the right functionality your home based business can instantly connect with shoppers via live chat, triggered emails, customer polls, games, contests, reviews and much more. The choice of media is up to the site owner.

Your website doesn't need to emulate a multi-million dollar enterprise, but it should be suited to the present size of your home based business and be scalable for the future. While you may not have the time or staff today to use every marketing bell and whistle available, you should plan for growth to avoid changing ecommerce platforms in the years ahead.

Social Media

It seems that a lot of home based businesses simply put all their social marketing eggs in the Facebook basket or into the Twitterverse. You can also leverage niche social platforms. There are thousands of social clubs just for lovers of certain lifestyles, products and brands. There must be at least a few related to your business. Search for chat groups or organizations that have your target audience and connect with members in a meaningful way as an expert resource.

Mobile

Mobile marketing may be one of the best kept marketing secrets today. The mobile market includes 65 million consumers in the U.S. alone and growing every day, but home based businesses are yet to tap this resource.

You can specifically appeal to users of smartphones, laptops and other mobile devices by sending specially designed coupons and offers. A good marketing company can help you create platform-specific mobile landing pages for an improved overall conversion rate.

Video

Video is an online marketing method that is fun and functional. Product videos for a home based business are often better than still photos. A video can show products from any angle and demonstrate how to use them. Videos are easy to make and upload to YouTube or other video platforms. You can even ask your customers to submit clips, then edit and compile it all into a crowd-sourced video for your website. Just one more way to let your creativity shine.

Summary

Your marketing plan has a better chance of success if you do some good research. Choose a web platform that will grow with your business and focus on your particular niche to find the right marketing mix for your home based business.

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Article Tags: marketing for home based businesses, marketing for small businesses, small business new media marketing strategy, small business social media marketing



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