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SEO- Search Engine Optimization for your business?

Guest post by: Kevin Bourne

Article Overview: Just how important is it for your business in a world that is becoming more and more connected thanks to Google and its mighty search engine? If your still stubborn and stuck in the "old school" marketing ways, or just afraid of something you don't quite understand. Here are a few good reasons on what you might be missing out on, and what the near future might hold in the world of search.

SEO- Search Engine Optimization for your business?

The demise of the mightyYellow Pagesis near! A recent client told me that he just renewed hisYellow Pageslisting for the year, ironically just 15 minutes before our meeting.

Just hearing him tell me that made me feel physically ill. Imagine over $800 a month to be listed in a book that has been ineffective now for years. Every year, 6 months or whatever the frequency is, when I see it on my doorstep, it’s immediately thrown into my recycling bin.

Besides, it will just take up too much room wherever it is placed and my son doesn’t need it for a high chair anymore; he can now reach the table. I don’t think I’ve opened one in the last umm… 5 years maybe? Or maybe it has been longer.

After hearing my client complain about how he drilled the poorYellow Pagessales person on why he has to pay so much when it brought him so little business. I asked him, why not explore other marketing methods for his business-more effective ones, more environmentally friendly ones or one that will make him feel as if his marketing money is bringing him results.

Can anyone say Search Engine Optimization for your business?

Internet usage and penetration is continuing at a rapid pace, and thanks to the advent of the iPhone, mass amounts of people are now searching for everything possible wherever they are. You have to be blind not to see what is happening. Look at the number of smartphones hitting the market; I can confidently predict that within 4 years (and that is generous)the overallmajority of phones being sold will have internet capabilities.

When the 4G networks becomes the mobile standard, your smartphone will have faster webpage load speeds than your internet broadband home connection.Mobile internet usage will over take home usage, because of it’s speed and availability. You can bet on that. And just to let you know, 4G is already here and being tested in regions all over North America!

What do you think is next?

I’ll tell you. Your car will have a 4G internet connection directly integrated into your GPS and people will be speaking their search terms into “Google Car”. You don’t have to be a dreamer or visionary to see this. I think its prudent to say the time to get your SEO (search engine optimization) for your business website is approaching fast. Never has there been a better opportunity to use your website to pro-actively promote your products or services.

Seriously think about it; there are billions of websites active on the world wide web and if you’re the audience you want to capture does not know your website, the chances of your website being found is slim.A search engine such as Google or Bing is the primary toolused by billions every day to find websites related to products or services.

Be assured your website is listed on search engines, however more than likely without SEO for your, business your website will be ranked low for relevant search terms.Studies show that unless your website is ranked on page 2 or higheryour website is considered “lost in the noise”.The typical user clicks on a website link on page 1 or 2 and will look no further.

The truth is SEO for your business is becoming extremely competitive, as it is now the primary tool for people and businesses to gain information on anything you can imagine.Big and medium size businesses have known this for a while nowand have all claimed their spot on Google, and budget to maintain their rankings.

However,small businesses are very slow to catch onand still rely on less effective marketing techniques that produce lack luster results for your ROI (return on investment).

The time isNOWto budget for SEO for your business before it is too costly and too late. Experts predict that within 3-5 years all businesses will be fighting to claim prime Google rankings be it local listings, organic search or PPC, as the internet becomes easily available on phones, homes, and other mobile devices.

What I tell most clients is “how many spots do you think Google has on the first two pages to fit everyone’s business”? Ten or less. Well what a fight and competition for SEO agencies to get everyone there!

Does SEO (Search Engine Optimization) for your business really work?

Of course it does! It doesn’t matter if you’re a local business or a worldwide one.Everyday hundreds, thousands and millions of people are searching on the internetfor products or services you provide and sell. If they don’t know you or where to find your products or services, how are they going to find you?

Unless you’re a brand that everyone knows, good luck. And remember those big brands have been spending millions for years making themselves a household name.

If you’re a small business and you can’t afford print ads or T.V. then SEO is your best bet and the internet is fair game for everyone. SEO for your business doesn’t stop,it’s on 24-7-365 or until you stop it. It doesn’t matter if you are selling Grandma’s knitting, because I bet there is a market for that and that market will be found on the internet via search engines.

Do you get me?

No one uses theYellow Pagesanymore. Why do you think even they offer SEO for your business services!Businesses who have realized this and are quick to change with the times, experience explosive growth in new sales and trafficto their website which stimulates awareness and leverages your website as your main selling tool.

Get with it!Start budgeting for SEO (search engine optimization) for your business and start now before you’re priced out of the market and it’s takes monumental amounts of work hours for your SEO agency to get you to the top.

Stay tuned for how does it all work and how much does it take to get you to the top.

Cheers!

Kevin Bourne

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Article Tags: business SEO, search engine marketing, search engine optimization, SEO
Referred by: http://www.streetsmartmarketer.com/



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Search Engine Optimization - Search Engine Optimization is a powerful tool to promote our products or services over the Internet. We can expand the number of clients for our business. We can target more than one country with the help of Internet marketing which can be done by SEO.
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff
Re: How do I engage seo works to be done for my site? - I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.


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